Comments on: Clean Tech Open: The Top Three Green Challenges for Start-Ups http://www.triplepundit.com/2009/08/clean-tech-open-the-top-three-green-challenges-for-start-ups/ Business, Better. Since 2005 Sat, 21 Nov 2009 00:18:23 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Clean Tech Open: The Top Three Green Challenges for Start-Ups « Green Impact http://www.triplepundit.com/2009/08/clean-tech-open-the-top-three-green-challenges-for-start-ups/comment-page-1/#comment-16233 Clean Tech Open: The Top Three Green Challenges for Start-Ups « Green Impact Wed, 02 Sep 2009 01:30:04 +0000 http://www.triplepundit.com/?p=10914#comment-16233 [...] By Deborah Fleischer | August 21st, 2009 1 Comment [...] [...] By Deborah Fleischer | August 21st, 2009 1 Comment [...]

]]> By: Susan Gladwin http://www.triplepundit.com/2009/08/clean-tech-open-the-top-three-green-challenges-for-start-ups/comment-page-1/#comment-15674 Susan Gladwin Fri, 21 Aug 2009 17:26:11 +0000 http://www.triplepundit.com/?p=10914#comment-15674 Deborah, great post and thanks for joining us in the sustainability clinics. You've netted out some high impact areas that startups, whether clean tech or not, can all consider. One other strategy that is especially useful to consider while your company is still in the formative stages is that of servicizing. Servicizing refers to offering a service or functionality rather than a product. The advantage can be two-fold: the end user of your solution is not stuck with a product disposal issue at its end of life, and a company can recover valuable assets, keep a customer for life, and operate more responsibly. As a way to "close the loop" of your product, it can end up being more profitable and provide your customer with more satisfaction since they will always have a functioning solution. Deborah, great post and thanks for joining us in the sustainability clinics. You’ve netted out some high impact areas that startups, whether clean tech or not, can all consider.

One other strategy that is especially useful to consider while your company is still in the formative stages is that of servicizing. Servicizing refers to offering a service or functionality rather than a product. The advantage can be two-fold: the end user of your solution is not stuck with a product disposal issue at its end of life, and a company can recover valuable assets, keep a customer for life, and operate more responsibly.

As a way to “close the loop” of your product, it can end up being more profitable and provide your customer with more satisfaction since they will always have a functioning solution.

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