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The Little Lunchbox That Could

| Friday August 21st, 2009 | 4 Comments

ban-startup-friday

When I was younger, the most difficult thing to get a kid to do was eat brussel sprouts. And even when Peter claimed to like them on the Brady Bunch, it was still a tough sell. So, imagine how difficult it is to get kids to eat healthy nowadays, or more importantly, get them to recycle and pay attention to the environment. Well, Goodbyn, a new eco-start up, aims to do just that with a creative lunchbox that organizes lunch in ways that invite healthy preparation and is fun for kids!

20090820-lunchboxThe Goodbyn meets your standard green requirements — made of recycled materials, BPA & phthalate-free and 100% recyclable. But the benefits that make this a true gem among eco-friendly products are the well thought out design and features. Let’s face it, most green goods are usually much more cumbersome than their non-green counterparts, making long-term adoption tough for the masses. But the Goodbyn actually makes the arduous task of meal planning and packing much easier, and presents healthy foods in a way that will make kids enjoy eating what’s inside — especially with the roll of 300+ stickers it comes with so they can personalize it any way they’d like.

There are five compartments of various sizes to create smart lunch combinations, and kids will also enjoy the individual-locking containers that keep their banana from tasting like a tuna sandwich. Leak and spill-proof, you can concoct meals with soups, sandwiches, fruits, vegetables and even yogurt. The Goodbyn also boasts a built-in 8oz bottle to encourage juices over sugary soft drinks.

camp-rock-LUNCH-BOXObvious benefits are waste elimination by not having to fiddle with throw-away paper and sandwich bags, and  the cost  savings of not have to replenish those items on a regular basis. There’s also an educational benefit of helping to teach kids to eat right through compartments that facilitate food options beyond your standard lunch fare. And there’s a clear reduction in excess waste that positively impacts the environment. Goodbyn is even planning to give back to the community by donating a portion of the proceeds from all purchases to 1% for The Planet, so there’s also a philanthropic spirit fueling this Seattle start up.

All in all, the Goodbyn is a smart and eco-savvy reinvention of a device that puts health and planet center stage instead of Twilight or the Jonas Brothers.


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  • http://bit.ly/onlineyardsale Whitney

    Along the lines of the little lunchbox that could, I have Good news! My company just released a website to encourage people NOT TO PRODUCE MORE WASTE by throwing their old things out, but to swap them! Online shopping that is CHEAP and so much fun! Help save the environment!

    http://bit.ly/onlineyardsale

  • Jen Boynton

    Think my co-workers will laugh if I bring it to work with me?

  • Nick Aster

    This is genius. Compare it to Kraft lunchables. You just have to make sure the kids bring it home.

    • Gennefer Snowfield

      @Jen – They may laugh at you, but not because of the lunchbox! ;)

      @Nick – Funny you should mention Kraft Lunchables. I almost included something about how we’ve come a long way since processed meats and cheeses in plastic containers. But, the Goodbyn is a really smart alternative to other short-cut lunch products, and with its added environmental benefits, it has real market potential. The key will be if they can keep up with demand at the start up phase and gain enough traction to penetrate beyond just the green segment.