Comments on: At Columbia Sportswear, Reused Packaging Has Story to Tell

By: stephanee

stephanee — Mon, 28 Sep 2009 05:31:31 +0000

Why make reuse optional? Other companies reuse boxes as standard practice. Asking consumers to choose adds a step in the order process and people may overlook it. Tracking the box is cute but why add that time and resource use, adding cost to the reuse option?

By: Ashwin

Ashwin — Fri, 25 Sep 2009 19:14:47 +0000

couldn’t agree more!

By: Columbia Sportswear Finds 66% of Online Shoppers Prefer Pre-used Boxes « CleanOregon

Fri, 25 Sep 2009 19:12:30 +0000

[...] More of the story here. [...]

By: Jen Boynton

Jen Boynton — Fri, 25 Sep 2009 15:04:20 +0000

I love the fact that they’ve figured out how to make box re-use fun and exciting for customers by incorporating the track a box feature.