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Have a Branded Sweet & Solar Wedding

| Wednesday September 23rd, 2009 | 0 Comments

SunCrystals

Share your special day with 19 other couples and an “all-natural, low-calorie sweetener.” In a somewhat misguided brand launch, SUN CRYSTALS® is sponsoring a solar-powered New York City wedding for 20 lucky couples.

How is marriage related to sweetener or to the environment? Because it’s the “first all-natural, low-calorie sweetener that marries stevia and sugar cane, two plants nourished by the sun.” Yeah, that’s a stretch.

The SUN CRYSTALS® Brand is a member of 1% For The Planet®, donating 1% of sales to the American Solar Energy Society (ASES). And from what it says, the product seems natural-ish. But branded weddings? How low have we stooped as a society? What’s next, sponsored births and funerals?


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