There’s a lot of doom and gloom out there when it comes to the climate change issue, ranging from mild concern to full scale panic, but Live Earth decided to take a different approach with their “Love, the Climate” initiative. From September 15th through September 25th, you can give the environment a voice by sharing creative messages that will be used to help communicate the importance of passing the Climate Bill to senators, and motivate them to take action in a compelling, optimistic way.
As someone who’s developed a series of exercises that anthropomorphize brand traits to help devise resonant marketing strategies, a program like this is right up my alley. Personification is a powerful tool for driving key messages home in a memorable way. And what could be more fun than cooking up fun stories and vignettes for what the environment might say, like Shira Lazar’s sunflower love scene below?
There are several ways that you can get involved:
- Phone It In: Leave a voicemail thanking a senator for improving the world and letting everyone know how much you love the climate by calling 347.422.6392. Or, you can go to http://liveearth.org/LoveTheClimate and they’ll call you, so even the cost of a call doesn’t need to stand in your way. Live Earth will highlight the best voicemails on their website and forward them along to the senators to whom they’re addressed. All you have to do is pick up the phone and talk. Live Earth will do the rest. That’s easy enough!
- Fan It Up: Add to the “Love, The Climate” Facebook Page http://www.facebook.com/LoveTheClimate with a note, message, photo, or a link to content that shows how fantastic the climate will be after senators have taken action by passing the Climate Bill. Come on, you know you spend half the day on Facebook anyway, so why not turn your social loitering networking into social action by taking a few moments to chime in with your thoughts.
- Shoot It Live: Make a video for the climate demonstrating to senators how amazing life has become in a future where the environment is protected. Sing them a song, read a love sonnet, speak for the trees in costume, re-enact ‘A Midsummer Night’s Dream,’ impersonate a talking whale or whatever else you can think of! You can submit your video at http://video.liveearth.org. Live Earth will spotlight the most creative entries, and forward the best videos to the senators to whom they’re addressed. I don’t think I know one person who hasn’t uploaded at least one video to YouTube, so instead of capturing your friend who had one too many shots doing his best karaoke rendition of ‘Sweet Caroline,’ try serenading the earth instead.
Your creativity can benefit you as well as the climate — all participants who register for the campaign will be entered into random drawings to win one of, what I’m told are totally awesome “Climate Love Packs,” or the grand prize of a Schwinn 2010 World NX7. In order to be eligible for the prize drawings, you must submit an entry form to Live Earth at: http://joinliveearth.org/page/s/lovetheclimate.
All you need is love…
It may be the Beatles Rock Band talking, but I think the spirit at the core of this campaign is the answer. Rather than pointing fingers or butting heads against political agendas, it flips the switch on the issue and puts the heart of the matter in focus — our environment and the happy, healthy future that’s possible if we all join forces positively to influence Washington, and show those who haven’t yet seen the light how much more love they’ll receive when they change their minds.
And love is all you need.