Snow Leopard Packaging Fails Green Test


Like millions of other Mac owners I dutifully plonked down $29 for the new Snow Leopard operating system last week. It’s a nice improvement and well worth the price. But, why in the modern world I am required to send for a physical DVD to make my installation possible has left me somewhat dumbfounded. To make matters even more hilarious, Apple sent me a cardboard box 15.6 times the size of the DVD case contained within (I did the math).

With all of Apple’s green claims, this just doesn’t compute.

They could have popped the DVD into a NetFlix style envelope, saved massively on shipping and handling and made me feel less like a wasteful chump. For that matter, the whole thing should have been downloadable.

Why, dear Apple, why?

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.