Comments on: “Smart Choices” Food Label Recommends “Froot Loops”

By: Top Five Greenwash Posts of the Year | Triple Pundit: People, Planet, Profit

Fri, 03 Dec 2010 07:00:23 +0000

[...] “Smart Choices” Food Label Recommends “Froot Loops” As if our obsessive-compulsive nutrition culture was not frenetic enough with the deluge of conflicting reports and industry funded studies about diet, a food labeling project called “Smart Choices” launched earlier this year, a pseudo certification to help shoppers identify “smarter food and beverage choices.” [...]

By: RawDaddy

RawDaddy — Wed, 13 Jan 2010 02:07:36 +0000

This is the kind of thought that gets people in trouble. It's more important what you put in your mouth, then working out. I use to work in a Gym, and would see people think, just because they worked out, it was ok to go get a Happy Meal. You'd be better off not working out, go for a walk, and eat a sensible meal.

By: RawDaddy

RawDaddy — Tue, 12 Jan 2010 18:07:36 +0000

By: theman

theman — Sun, 03 Jan 2010 05:06:21 +0000

I do not see how you can seriously say that fruit loops are horrible for you as a meal. If you have a bowl of fruit loops vs pretty much anything else besides healthier cereal, eggs if you work out, or oatmeal not has no sugars in it. The bottom line is that if you work out and you have these types of cereals they are not bad for you at all. People just take too much time and effort to talk bad things about these types of things instead of getting up and going to the gym to work out.

By: Jen Boynton

Jen Boynton — Thu, 17 Sep 2009 18:34:21 +0000

The food lobby is just insane. I learned all about this stuff- and more that will blow you away from Marion Nestle in What to Eat. http://www.whattoeatbook.com/ She’s my hero.

By: Nick Aster

Nick Aster — Thu, 17 Sep 2009 18:09:06 +0000

I find it stunning that these guys can keep a straight face while posting “smart choice” labels on this stuff. How messed up must your corporate vision be to do that? Or do folks really believe Froot Loops is good for you?

By: Winston Riley

Winston Riley — Wed, 16 Sep 2009 20:56:01 +0000

I find this to be so disappointing! But I do think the industry has a way to police itself. One solution would be a metric system to rate the safety, nutritional and environmental excellence of a product, through a non-biased third party, such has been done by USGBC with the LEED designation for architecture and building or community design. We plan to create such a score in the Ecological Food Manufacturers Association. Thanks for your humor and no non-sense observation about such a ridiculous marketg campaign! For more info about EFMA, please see http://www.ecofma.com or http://www.foodinitiative.com

Cheers!

By: Stuart Fishman

Stuart Fishman — Wed, 16 Sep 2009 17:44:47 +0000

Great article. The proliferation of industry sponsored labels is troubling and confusing to the consumer. How is the average rushed shopper supposed to know that this seemingly helpful label is really a scam brought to you by the makers of obesity and diabetes!