From BizTechDay: Seven Things Small Business Owners Need to Know to Succeed

biz-tech-day

I’ll be blogging today and tomorrow from BizTechDay, the small business and entrepreneur conference. I seem to attend every possible social/enviromental entrepreneurship oriented conference, so this will be an intereting change of pace given the focus on pure entrepreneurship.

Mark O’Leary from Comcast Business Class kicked off the conference with citing seven things small business owners need to know to succeed. These are high level – I hope to flesh some of these out over the course of the conference, as many of the upcoming panels touch on these topics:

1) Focus relentlessly on a niche. You can’t be everything to everybody. Do what you do better than anybody else.

2) Executive brilliantly. (yes but how? He didn’t elaborate. More later perhaps)

3) Get to cash flow fast and keep expenses low.

4) Funding: Figure out what type of funding do you need? Consider all the options.

5) Brand creation. Think carefully about your brand. It has to manifest the value of your product.

6) Brand building. Once you get the right brand you have to build it.

7) Be rigorous in finding the right people. The talent level of job applicants is higher than ever, according to O’Leary. This is a great time to “Get the wrong people off the bus and the right people on.”

What did he miss? More to come…

Amie runs Cobblestone Solutions, LLC, a consultancy focusing on business development, marketing, communications and strategy for mission driven companies. Previously, Amie served as Director of Business Development for Viv (a Bay Area environmental start-up), Program Manager for Social Venture Technology Group (a boutique consulting firm focused on measuring social and environmental impact), and Associate Consultant at Bain & Co (a global management consulting firm). She is particularly interested in innovations that reduce waste, altering consumer behavior for good, and leveraging the power of business to solve the climate crisis. You can read more from her on her blog, on GreenBiz.com, and on JustMeans.