Comments on: Best Practices of Actual Businesses Using Green Initiatives to Grow Revenues

By: Vancouver Business Coach

Vancouver Business Coach — Mon, 26 Oct 2009 21:39:25 +0000

Its great to hear that the Green movement continues to gain momentum, that forecast really drives the point home.

But I have to disagree with the prius comment! I looked carefully at buying one myself. At current gas prices with normal usage, it does not pay for the cost difference over a ten year life span of the car. In fact, gas prices would have to double (not impossible!) if it was going to pay itself back. But as the price of these cars continues to drop and the tax breaks for owning a hybrid continue to grow, I imagine the cross-over point cant be that far off!

Thanks for the great read.

Cheers

Jesse

By: Shel Horowitz - Ethical Marketing Expert

Shel Horowitz - Ethical Marketing Expert — Sun, 11 Oct 2009 20:00:51 +0000

Bill,

So glad to see your call for aligning value and values, and for making *economic* cases for going Green. I’ve been a strong advocate of both those positions for years. I discuss them in my award-winning sixth book Principled Profit — would be happy to comp you a PDF of the book. (Let me know at shel @ principledprofit.com or Twitter @shelhorowitz)

By: Bill Roth

Bill Roth — Sat, 10 Oct 2009 17:49:41 +0000

Thanks Adam for the help. Bill

By: Adam

Adam — Fri, 09 Oct 2009 13:30:22 +0000

Great article but I would like to point out that the language of sustainability is very important. In your opening paragraph you have LEEDs. It’s an acronym for the U.S. Green Building Council’s green building program that stands for Leadership in Energy and Environnmetal Design. There is no “S”. It should also have a regsitration mark after it. The green stuff is way good but you still have to follow standard business practices.

By: Bill Roth

Bill Roth — Thu, 08 Oct 2009 22:33:45 +0000

Thanks Dan for your comments. Today I talked with a strategy company that contributed toward the growth of a green product that has achieved 5+ times revenue growth since 2002. What I can’t understand is why more companies are not using these proven best practices to grow their business.

Go Gators and pray for Tebow’s health!

Bill

By: Rick

Rick — Thu, 08 Oct 2009 19:15:03 +0000

This is it,
This is exactly the direction that the economy and the world market are going. People need to hear this message. The sooner the better.

First chapter is excellent can’t wait to learn more.

Thanks
Rick

By: Dan Clark

Dan Clark — Thu, 08 Oct 2009 16:12:16 +0000

Right on the mark, Bill.

There is a business case for sustainability- a STRONG business case. Your direction of thinking is where we need to be moving. Your analogy in Ch 1 of the micro chip is excellent. If I knew in the 1980′s where the world market for microprocessors would go; wouldn’t I have invested in companies on the front end of that boom?

Thanks for sharing your first chapter and Go Gators!