http://www.triplepundit.com/2009/10/cokes-uk-recycling-bins-will-offset-the-companys-carbon/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2009/10/cokes-uk-recycling-bins-will-offset-the-companys-carbon/comment-page-1/#comment-17929 Nicole Sherwin Mon, 05 Oct 2009 03:44:05 +0000 http://www.triplepundit.com/?p=15039#comment-17929 Great article! I agree with your point about rolling out this initiative with the EU. Policy in Europe (and Australia) are pushing companies to innovate and Coca Cola is obviously positioning themselves ahead of the curve by taking this on. I eagerly await for US policy to enforce data collection for GRI sustainability reports, something required in Europe, so that US companies are pressured into such sustainable innovation. Thanks for the analysis! Great article! I agree with your point about rolling out this initiative with the EU. Policy in Europe (and Australia) are pushing companies to innovate and Coca Cola is obviously positioning themselves ahead of the curve by taking this on. I eagerly await for US policy to enforce data collection for GRI sustainability reports, something required in Europe, so that US companies are pressured into such sustainable innovation. Thanks for the analysis!

]]> http://www.triplepundit.com/2009/10/cokes-uk-recycling-bins-will-offset-the-companys-carbon/comment-page-1/#comment-17754 Jen Boynton Fri, 02 Oct 2009 15:07:29 +0000 http://www.triplepundit.com/?p=15039#comment-17754 Interesting story! When I first heard about this I was a bit skeptical- it seemed like a really easy out for a company that could be doing a lot more. But it sounds like a genuine effort combined with an innovative branding opportunity- I love the idea of branding the end of life just as much as the beginning of it! Interesting story! When I first heard about this I was a bit skeptical- it seemed like a really easy out for a company that could be doing a lot more. But it sounds like a genuine effort combined with an innovative branding opportunity- I love the idea of branding the end of life just as much as the beginning of it!

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