Bill McKibben’s climate action group, 350.org has rallied together an astonishing 4600+ events of all shapes and sizes in close to 200 countries to raise awareness of climate change tomorrow – October 24 – in a globally staged call to action. I’ve been riding the California coast with my colleagues and will be rolling into San Francisco just in time to catch the main event.
What’s the point? To imprint the number “350” into the cultural consciousness – according to scientists it’s the right parts-per-million that we need in our atmosphere in order to retain a stable climate, avoiding the worst aspects of climate change. Right now we’re at 387ppm.
But how are businesses getting involved?
Although there’s a feel-good marketing aspect, some companies have really pulled out the stops to make sure customers, employees and other stakeholders get some solid exposure to importance of 350.
The North Face has pulled out all the social media stops, with a massive Flickr feed of 350 related photos featuring employees, a facebook overhaul and a youtube extravaganza that would make a studio proud.
Whole Foods plans a clever contest in which their employees will artistically arrange produce in stores to spell out 350 – presumably with a well rehearsed explanation for curious customers.
Across the bay in Berkeley, Clif Bar has put together an entire cyclo cross team with climate change as their raisin d’etre and 350 as the theme.
MBA Students at the Presidio Graduate School got their feet wet – literally – by staging a photo in the Bay proclaiming their support for the 350 cause.
What are you doing? Check out 350.org for more info about local events in your area.