Coming Up: Day of Action, Is Business Aboard?

Bill McKibben’s climate action group, has rallied together an astonishing 4600+ events of all shapes and sizes in close to 200 countries to raise awareness of climate change tomorrow – October 24 – in a globally staged call to action. I’ve been riding the California coast with my colleagues and will be rolling into San Francisco just in time to catch the main event.

What’s the point? To imprint the number “350” into the cultural consciousness – according to scientists it’s the right parts-per-million that we need in our atmosphere in order to retain a stable climate, avoiding the worst aspects of climate change. Right now we’re at 387ppm.

MBA Students at the Presidio Graduate School get wet for climate change
MBA Students at the Presidio Graduate School get wet for climate change

But how are businesses getting involved?

Although there’s a feel-good marketing aspect, some companies have really pulled out the stops to make sure customers, employees and other stakeholders get some solid exposure to importance of 350.

The North Face has pulled out all the social media stops, with a massive Flickr feed of 350 related photos featuring employees, a facebook overhaul and a youtube extravaganza that would make a studio proud.

Whole Foods plans a clever contest in which their employees will artistically arrange produce in stores to spell out 350 – presumably with a well rehearsed explanation for curious customers.

Across the bay in Berkeley, Clif Bar has put together an entire cyclo cross team with climate change as their raisin d’etre and 350 as the theme.

MBA Students at the Presidio Graduate School got their feet wet – literally – by staging a photo in the Bay proclaiming their support for the 350 cause.

What are you doing? Check out for more info about local events in your area.

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.