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DHL GoGreen Debuts in North America

Bill DiBenedetto | Monday October 19th, 2009 | 1 Comment

DHL-Go-Green-LDHL’s much-ballyhooed GoGreen climate change program has finally reached North America. A year after the launch of the huge German package express delivery and logistics company’s initiative, it’s now available in Canada.

DHL Express Canada launched the GoGreen service this week. It’s described by the company as a “carbon-neutral” shipping option that “enables Canadian businesses of all sizes to ship their goods internationally without leaving an environmental footprint.”

The value-added service makes use of carbon offsets and low emission transporation technologies provides companies with a seamless and, eco-friendly friendly shipping option, DHL says. It’s available from anywhere in Canada to more than 220 countries around the world.

GoGreen was launched in 2008 in Europe. In 2008 DHL says the service offset 16,200 tons of CO2, the equivalent of planting 90,000 trees.

Getting to a GoGreen carbon-neutral shipment is handled by DHL’s Carbon Management team, which measures and calculates the carbon emissions of each shipment to the nearest gram, based on fuel usage, energy consumption and shipment data from country of origin to destination. The client company then offsets these emissions by reinvesting in certified carbon management programs such as reforestation and alternative energy projects. These carbon-offset credits are issued directly to the companies using GoGreen via a carbon-offset certificate. The carbon offset and credit process is monitored and verified by Société Général de Surveillance SA (SGS), an independent certification organization.

The carbon management process is regularly monitored and verified by SGS, in accordance with the Kyoto Protocol’s goal of reducing greenhouse gas emissions and in accordance with ISO 14064 for environmental management.

Mathieu Floreani, President, DHL Express Canada, says the GoGreen service is “unique and appealing” to Canadian businesses because of the “ability and simplicity it provides local companies to manage, monitor and offset their carbon footprint, all in a seamless automated process.”

Carbon offset certificates are one aspect of DHL’s climate-change program.

The main goal for a company that operates hundreds of aircraft, more than 120,000 vehicles, and operating facilities in nearly every major city in the world is to reduce the CO2 emissions generated for every letter and parcel it sends, every ton of cargo transported and every square foot of warehouse space used.

It’s a huge undertaking. The stated goal is to reduce CO2 emissions by 30 percent by 2020, compared to a 2007 baseline.

“We have already entered into discussions with our subcontractors on ways to measure and reduce their footprint, and have taken our first steps toward achieving our 2012 milestone of a 10 percent CO2 efficiency improvement in our own operations,” the company says.

The company is also moving to low and no-emission equipment – both new and retrofitted – on its aircraft and vehicles.

For example, installing cool-looking winglets on its aircraft wings is resulting in a huge reduction in fuel consumption.winglets180

On a Leipzig to New York return flight, a Boeing 767 will use about 1,057 gallons less fuel than the same aircraft without winglets, Bishop notes. Those kind of fuel savings add up fast. Over the course of the year, DHL estimates it will save more than 264,172 gallons of fuel per aircraft.

Next up for GoGreen? The U.S.? That might not be so easy because DHL’s efforts to penetrate a domain dominated by UPS and FedEx has been costly and not all that successful to date. Plus the U.S. opted out of the Kyoto Protocol, remember?


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  1. October 20, 2009 at 7:59 am PDT | Selva writes:

    This strategy will payoff in good returns for the company and environment

    Reply Or REGISTER HERE if you are new.

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