- When corporate executive change gossip spills outside the pages of financial pages of record and onto thousands of cell phones, something big and new is going on. Wouldn’t you know, the first big example has something to do with maintaining a company’s green image. See Vattenfall Wakes Up to VattenFAIL Reputation: Did Twitter Help Topple CEO? for discussion. Business significance: U2/C3
- Corporate public relations executives pushing a “green” image face a host of confrontational challenges. The Yes Men used a variation on the classic Trojan Horse tactic to challenge corporate advocacy. Now PR departments have to be on the look for an angry Mermaid. See “Angry Mermaid” To Honor Biggest Greenwasher At Copenhagen Talks for details. Business significance: U4/C1
- Solar photovoltaic products are becoming commodity items. As with concrete or structural steel, as long as performance specs fall into standard ranges, it all comes down to price, availability, and service. See Solar as a Commodity: How Can Manufacturers Differentiate Their Brands? for details. Business significance: U5/C4
- Almost three years after a controversy-laden startup in European carbon trading, indications are that the EU Cap & Trade regime is finally working as intended. National economies are stable, and industry is not fleeing. See Cap and Trade Works: Europe to Hit Kyoto Targets with Ease for details. Business significance: U1/C4
Following the example of our first, and introductory, weekly roundup from TreeHugger, Business Not As Usual: Chinese Environmental Activists Riot, And More, business “criticality” (C) and “urgency” (U) are each ranked above, subjectively, on a scale of 1 through 5, with 5 being the highest, and 1 the lowest. See that intro post for instructions on how to put the rankings to use.