Comments on: Chocolate Goes Green: Kraft Rolls out Sustainable Sweet Treats http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/ Business, Better. Since 2005 Sun, 21 Mar 2010 00:23:12 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: MichielL http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19959 MichielL Wed, 04 Nov 2009 10:56:18 +0000 http://www.triplepundit.com/?p=17663#comment-19959 feel free to remove my duplicate comment- i got an error message the first time so i posted again. feel free to remove my duplicate comment- i got an error message the first time so i posted again.

]]> By: Jace Shoemaker-Galloway http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19903 Jace Shoemaker-Galloway Tue, 03 Nov 2009 16:22:37 +0000 http://www.triplepundit.com/?p=17663#comment-19903 Thank you all for your comments! Much appreciated. Thank you all for your comments! Much appreciated.

]]> By: Monica Turley http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19899 Monica Turley Tue, 03 Nov 2009 15:03:21 +0000 http://www.triplepundit.com/?p=17663#comment-19899 Large companies like Kraft have more resources than anyone to make the leap to Fair Trade, but only a few do. At Fair Trade Sports, they know what Fair Trade stands for, and they live by it. Fair Trade Sports offers sports jerseys, soccer balls, rugby balls, frisbees and other sports items that adhere to Fair Trade regulations, with all after-tax profits go to charity. They know the meaning of Fair Trade and prove it. To learn more, go to www.fairtradesports.com Monica Turley Email: monica@fairtradesports.com Fair Trade Sports Large companies like Kraft have more resources than anyone to make the leap to Fair Trade, but only a few do.

At Fair Trade Sports, they know what Fair Trade stands for, and they live by it.
Fair Trade Sports offers sports jerseys, soccer balls, rugby balls, frisbees and other sports items that adhere to Fair Trade regulations, with all after-tax profits go to charity. They know the meaning of Fair Trade and prove it.

To learn more, go to http://www.fairtradesports.com

Monica Turley
Email: monica@fairtradesports.com
Fair Trade Sports

]]> By: MichielL http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19895 MichielL Tue, 03 Nov 2009 13:16:06 +0000 http://www.triplepundit.com/?p=17663#comment-19895 I also wanted to add that Both FT and RA are members of ISEAL- which is the de facto gold standard for certification schemes. ( http://www.isealalliance.org/ ) ISEAL has strict rules for the setting of standards, including stakeholder engagement. Unfortunately some people see certification schemes as a zero-sum game- if RA wins then FT loses. This is doing a disservice to both schemes. The reality is that we shouldn’t focus on the difference between RA and FT. We should focus on the difference between certified and non-certified goods. I think Kraft's move is a great step forward- thanks for reporting it! I also wanted to add that Both FT and RA are members of ISEAL- which is the de facto gold standard for certification schemes. ( http://www.isealalliance.org/ ) ISEAL has strict rules for the setting of standards, including stakeholder engagement.

Unfortunately some people see certification schemes as a zero-sum game- if RA wins then FT loses. This is doing a disservice to both schemes. The reality is that we shouldn’t focus on the difference between RA and FT. We should focus on the difference between certified and non-certified goods.

I think Kraft’s move is a great step forward- thanks for reporting it!

]]> By: MichielL http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19894 MichielL Tue, 03 Nov 2009 13:14:33 +0000 http://www.triplepundit.com/?p=17663#comment-19894 Hi, i work for Unilever, a multinational company that works with both Fairtrade and Rainforest Alliance. I have worked closely on launches of some of our products that are certified by either RA or FT. The comments 'Rainforest Alliance is a weak certification' or ' a bogus certification' simply don't hold any water. RA and FT have different objectives and use a different approach. Both schemes have their strengths and weaknesses. They’re complimentary, and both further sustainable development, but in different ways. To say one is better than the other is like saying apples are better than oranges. There are several NGOs that have compared standards- check out the excellent report by the Tropical Commodity Coalition on Coffee http://www.teacoffeecocoa.org/tcc/content/download/373/2644/file/Coffee%20Barometer%202009.pdf or Consumer Reports Greener Choices site http://www.greenerchoices.org/eco-labels/labelLogo.cfm?&pagenumber=4 and you will see that both labels are meaningful and important. Hi, i work for Unilever, a multinational company that works with both Fairtrade and Rainforest Alliance. I have worked closely on launches of some of our products that are certified by either RA or FT.

The comments ‘Rainforest Alliance is a weak certification’ or ‘ a bogus certification’ simply don’t hold any water.

RA and FT have different objectives and use a different approach. Both schemes have their strengths and weaknesses. They’re complimentary, and both further sustainable development, but in different ways. To say one is better than the other is like saying apples are better than oranges. There are several NGOs that have compared standards- check out the excellent report by the Tropical Commodity Coalition on Coffee http://www.teacoffeecocoa.org/tcc/content/download/373/2644/file/Coffee%20Barometer%202009.pdf or Consumer Reports Greener Choices site http://www.greenerchoices.org/eco-labels/labelLogo.cfm?&pagenumber=4 and you will see that both labels are meaningful and important.

]]> By: PeterKC http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19846 PeterKC Mon, 02 Nov 2009 21:59:18 +0000 http://www.triplepundit.com/?p=17663#comment-19846 From what I have been able to find, Rainforest Alliance is a weak certification and only a fraction of the ingredient has to meet the standards. They are particularly weak on social justice issues, and United Students for Fair Trade has published a number of materials that suggest that this is largely a bogus certification used by suppliers who want to avoid real Fair Trade or organic certification. -pkc From what I have been able to find, Rainforest Alliance is a weak certification and only a fraction of the ingredient has to meet the standards. They are particularly weak on social justice issues, and United Students for Fair Trade has published a number of materials that suggest that this is largely a bogus certification used by suppliers who want to avoid real Fair Trade or organic certification. -pkc

]]> By: Monday Nov 2nd Energy and Sustainability show — GreenMonk: the blog http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19834 Monday Nov 2nd Energy and Sustainability show — GreenMonk: the blog Mon, 02 Nov 2009 18:32:02 +0000 http://www.triplepundit.com/?p=17663#comment-19834 [...] Mon, 2 Nov, 16:50 Tom Raftery : http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/ [...] [...] Mon, 2 Nov, 16:50 Tom Raftery : http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/ [...]

]]> By: Megan http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19833 Megan Mon, 02 Nov 2009 18:28:38 +0000 http://www.triplepundit.com/?p=17663#comment-19833 This sounds like a great idea. I like the idea of large companies setting an example for others to follow, as well as the idea of teaching and implementing sustainable farming practices in remote and/or developing countries. Of course one needs to see how it plays out! This sounds like a great idea. I like the idea of large companies setting an example for others to follow, as well as the idea of teaching and implementing sustainable farming practices in remote and/or developing countries. Of course one needs to see how it plays out!

]]> By: Stuart Smith http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/comment-page-1/#comment-19830 Stuart Smith Mon, 02 Nov 2009 18:15:23 +0000 http://www.triplepundit.com/?p=17663#comment-19830 Unfortunately the Rainforest Alliance route is a lot easier than the Fairtrade route. As Kraft try to take over Cadbury - which has gone the FT route - what does this mean for the future of Cadbury if Kraft is successful in their bid. All the more reason for Cadbury to resist. Unfortunately the Rainforest Alliance route is a lot easier than the Fairtrade route. As Kraft try to take over Cadbury – which has gone the FT route – what does this mean for the future of Cadbury if Kraft is successful in their bid. All the more reason for Cadbury to resist.

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