Homemade Harvey: “This Package Is Landfill Friendly”

Opportunity Green’s been brimming with great speakers and quality products to talk about. But occasionally there’s a lemon. I was puzzled to see what looked like flattened toothpaste tubes in a bucket of ice on the patio today. They turned out to be a crushed fruit product called “Homemade Harvey” – an all organic fruit paste that squeezes out of a pouch.

Now, there’s nothing un-green about selling fresh crushed fruit. In fact, the product is probably good for you if you can stomach the aesthetic of squirting goo into your mouth. But Harvey’s stated claim of “100% Crushed Fruit, 0% Bad Stuff” overlooks a rather obvious element of the big picture: Non-recyclable, heavy and probably unnecessary packaging. What really cracks me up is the claim on the bottom of the pouch, and I quote, “This Package is Landfill Friendly“. Uh huh. And so is the chair I’m sitting in. At least we can’t accuse them of greenwashing….

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.