Opportunity Green’s been brimming with great speakers and quality products to talk about. But occasionally there’s a lemon. I was puzzled to see what looked like flattened toothpaste tubes in a bucket of ice on the patio today. They turned out to be a crushed fruit product called “Homemade Harvey” – an all organic fruit paste that squeezes out of a pouch.
Now, there’s nothing un-green about selling fresh crushed fruit. In fact, the product is probably good for you if you can stomach the aesthetic of squirting goo into your mouth. But Harvey’s stated claim of “100% Crushed Fruit, 0% Bad Stuff” overlooks a rather obvious element of the big picture: Non-recyclable, heavy and probably unnecessary packaging. What really cracks me up is the claim on the bottom of the pouch, and I quote, “This Package is Landfill Friendly“. Uh huh. And so is the chair I’m sitting in. At least we can’t accuse them of greenwashing….