How to Bring Green Weddings to the Masses

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Screen shot 2009-11-05 at 6.21.43 PMOne’s wedding is usually one of the pivotal, most memorable events in one’s life. And yet for an increasing number of people, there’s a nagging sense that things could be done differently. The wedding favors, where did they come from? Who made them? What are they made of? My choice of location, while idyllic, does it necessitate thousands of cumulative extra miles by my guests to get there? What can I do to make my event enjoyable and memorable, while not leaving a huge impact?

But there’s a confusing array of choices out there. One option is to hire a green wedding event specialist. But in this tight economy, many may want to just take care of the details themselves.

So it’s a wise move that Dream Green Weddings launched an online store that serves as a hub for just about everything but the food, photographer, and where to have it.

The site features a number of handmade items, including the most sensible wedding favors I’ve seen, made out of bird seed. This you can be sure is not going to end being a tchotchke gathering dust on the mantle.

Several of the offerings break down the information into rubrics called Description, Eco-Commitment, and Social Responsibility. It’s not often on a wedding related site that you’d read,

“We’ve learned about the devastation of modern cocoa farming and, consequently, the positive impact of Fair Trade and organic production. We’ve learned about the “rules” of recycling and and how to decrease the impact of our packaging on the environment. Most of all, we’ve learned the importance of sharing this knowledge, for we realized that we ourselves knew so little when we first started.”

In an increasingly conscious consumer environment, where even Dunkin’ Donuts serves fair trade coffee, it’s no surprise that a wedding site would now feature fair trade items in its own distinct store within the site, taking what  10,000 Villages has been doing for some time and bringing it to a mainstream, wedding focused market, with a clearly understandable explanation of why it’s a worthwhile choice, for those who don’t already know what fair trade means.

Going further, they give the full background of where and who made each fair trade item. In doing this, gifts have a deeper meaning and context. They’re not anonymous, mass market wedding gift from Macy’s.

With items starting as little as 99 cents, Dream Green Weddings seems to have the aesthetics, values, and value all covered, and could thrive well as a startup in this challenging economy and frequently meaning starved society we find ourselves in.

Readers: What other wedding/event related businesses do you know of that are doing a good job of making events more sustainable and meaningful?

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media.

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing. || ==> For more, see GreenSmithConsulting.com