By A. Lauren Abele, Strategic Initiatives Manager New York Women Social Entrepreneurs
The best kept secret in the world of corporate social responsibility (CSR) is that CSR is an inside job. Many people who are heading up CSR departments (or are the CSR department) at their companies, were once regular employees who one day decided to start recycling at the office or organize volunteer days. What resulted was a snowball effect. Management saw the benefits of sustainability, clients became interested and engaged, the company re-branded and marketed its efforts, and these employees continued to develop more and more socially responsible initiatives. A new way of doing business had been born and a new social champion had arrived: the social intrapreneur.
How important is the social intrapreneur to business? Ninety-five percent of CEOs report that businesses must address the social and environmental pressures of society (McKinsey & Co., July 2007) and mounting evidence shows that employees will drive companies’ efforts to address sustainability (MIT Sloan Management Review, Sept 2009). Innovative and forward-thinking employees need to be encouraged and trained to bring their social vision to the workplace in a meaningful and compelling way. The success of social intrapreneurs lies not only in their passion for sustainability, but also in their ability to translate that passion into a great pitch, a solid business plan, and positive, measurable results.
Read on to find out about a cool, must-attend event!
In order to provide women with the platform to become business leaders at their workplaces, New York Women Social Entrepreneurs (NYWSE) is launching its Emerging Sustainability Leaders (ESL) program. Founded by Shari Aaron, a longtime corporate sustainability professional and author of Climb the Green Ladder: Make Your Company and Career More Sustainable (Wiley), the ESL program will work with women professionals in developing a business case for implementing sustainable initiatives at their workplaces. The training program will address best practices and lessons learned as well as provide an opportunity for each participant to present her business case before a panel of experts. The [triple-]bottom line: A group of well-prepared, innovative women ready to take the lead and change the way their companies do business, improving financial, social, and environmental results.
The program, which is designed for female professionals, will begin in January 2010 and take place in New York City. For more information on the NYWSE ESL program, please see: www.bit.ly/nywse-esl
Download NYWSE ESL Application at: www.bit.ly/nywse-esl
Deadline: November 15, 2009
Contact Information: Shari Aaron, email@example.com