Why Attend The Cleantech Open?

CTOsquarebannerHere are a few reasons I am attending The Cleantech Open on November 17, 2009 at San Francisco’s Nob Hill Masonic Center:

  • Bill Weihl, Google Green Energy Czar, is the event’s key note speaker.
  • There will be 120 of the latest clean technologies displayed in the exhibition hall.
  • You can imagine how many venture capitalists will be attending looking for their next “Google” opportunity. This is a great opportunity to meet money!

As an economist I am not a big fan of taxpayer “stimulus” funds given to technology companies selected by well-meaning and educated government officials. It has been our entrepreneurs and venture capitalists that have been America’s secret weapon in selecting the technologies we now cannot live without. In recognition that any one of the above reasons justifies going to the Cleantech Open the reason I am going is to talk with the entrepreneurs pioneering the clean technologies we need to restore jobs, our economy and the environment. The Cleantech Open will be an unbelievable opportunity to measure the entrepreneurial pulse of The Green Economic Revolution that will forever change what we buy and who we buy it from.

The alumni of the Cleantech Open have raised $134 million for developing technologies. That’s a key number and what attracts green entrepreneurs to the event. The entrepreneurs who display at the Cleantech Open are some of the best in the cleantech industry. Why do I think so? Eighty percent of the entrepreneurs mentored by The Cleantech Open are still in business! In a business world where only 1 out of 10 startups survive, this is an unbelievable success rate.

Another benefit of attending is the global idea competition, where finalists for the best clean technology present their concept of how they will be changing the world. Attending these types of sessions is one of my favorite ways for finding new ideas for making a product pitch or for confirming that what worked previously is still being used.

The website to learn more is CleanTechOpen.com. The day begins at 10 am and ends with a 6 pm reception. You should go to see the next wave of clean technologies. Or you can join me in talking with the attending green entrepreneurs to learn their best practices for growing successful businesses selling sustainable solutions. Hope to see you there.

First Green Business Coach for Entrepreneur.com. Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.