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McDonald’s Gets Green…In Its Logo

| Monday December 7th, 2009 | 4 Comments

mcdonalds

McDonald’s is doing things a little backwards. Usually, how it works is: companies go green, and then change their logo to reflect these new, sustainable practices.

But McDonald’s Europe has decided to go ahead and make that logo switch first. An Associated Press article reports that European McDonald’s is exchanging its traditional red color for a deep hunter green in an effort to project a more environmentally friendly image.

Around 100 German locations will convert to the green color by the end of this year. Some Great Britain and French units have made the switch already with the new colors behind the Golden Arches. “This is not only a German initiative but a Europe-wide initiative,” said Martin Nowicki, McDonald’s Germany spokesman.

“With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that,” said Hoger Beek, vice chairman of McDonald’s Germany.

That’s the thing about sustainability, McDonald’s. It’s really NOT about image, it’s about action. However, McDonald’s has been applauded by environmental groups this year, such as Greenpeace. But on the other hand, it’s McDonald’s!


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  • Jose

    McDonald's greenwashing seems to be generating some ad revenue for this site, no?

    • http://www.facebook.com/nickaster Nick Aster

      Jose – not that I know of. If you see a McDonald's ad on the Google Adwords, that's not something we control. Either way, it's good for things to be totally transparent so thanks for catching it.

  • Elizabeth Krueger

    Actually, if you take a look at some of McDonald's practices in Europe, they are much better than in the US. European regulations and consumer expectations regarding more sustainably-produced food helped drive the better practices.
    Here's a link to the AP article. The one in the post wasn't working when I read this.
    http://www.msnbc.msn.com/id/34111784/ns/busines

  • Elizabeth Krueger

    Actually, if you take a look at some of McDonald's practices in Europe, they are much better than in the US. European regulations and consumer expectations regarding more sustainably-produced food helped drive the better practices.
    Here's a link to the AP article. The one in the post wasn't working when I read this.
    http://www.msnbc.msn.com/id/34111784/ns/busines

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