« Back to Home Page

McDonald’s Gets Green…In Its Logo

| Monday December 7th, 2009 | 4 Comments

mcdonalds

McDonald’s is doing things a little backwards. Usually, how it works is: companies go green, and then change their logo to reflect these new, sustainable practices.

But McDonald’s Europe has decided to go ahead and make that logo switch first. An Associated Press article reports that European McDonald’s is exchanging its traditional red color for a deep hunter green in an effort to project a more environmentally friendly image.

Around 100 German locations will convert to the green color by the end of this year. Some Great Britain and French units have made the switch already with the new colors behind the Golden Arches. “This is not only a German initiative but a Europe-wide initiative,” said Martin Nowicki, McDonald’s Germany spokesman.

“With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that,” said Hoger Beek, vice chairman of McDonald’s Germany.

That’s the thing about sustainability, McDonald’s. It’s really NOT about image, it’s about action. However, McDonald’s has been applauded by environmental groups this year, such as Greenpeace. But on the other hand, it’s McDonald’s!


▼▼▼      4 Comments     ▼▼▼

Newsletter Signup

Comments

  1. December 07, 2009 at 20:56 pm PDT | Jose writes:

    McDonald's greenwashing seems to be generating some ad revenue for this site, no?

    Reply Or REGISTER HERE if you are new.

    • December 07, 2009 at 22:38 pm PDT | Nick Aster writes:

      Jose – not that I know of. If you see a McDonald's ad on the Google Adwords, that's not something we control. Either way, it's good for things to be totally transparent so thanks for catching it.

      Reply Or REGISTER HERE if you are new.

  2. December 08, 2009 at 18:12 pm PDT | Elizabeth Krueger writes:

    Actually, if you take a look at some of McDonald's practices in Europe, they are much better than in the US. European regulations and consumer expectations regarding more sustainably-produced food helped drive the better practices.
    Here's a link to the AP article. The one in the post wasn't working when I read this.
    http://www.msnbc.msn.com/id/34111784/ns/busines

    Reply Or REGISTER HERE if you are new.

  3. December 08, 2009 at 18:15 pm PDT | Elizabeth Krueger writes:

    Actually, if you take a look at some of McDonald's practices in Europe, they are much better than in the US. European regulations and consumer expectations regarding more sustainably-produced food helped drive the better practices.
    Here's a link to the AP article. The one in the post wasn't working when I read this.
    http://www.msnbc.msn.com/id/34111784/ns/busines

    Reply Or REGISTER HERE if you are new.

Leave a Reply

  1. Please leave an intelligent comment. You are welcomed to link to your company or website, but entirely self promotional posts will be marked as spam.
There are 3 ways to comment on 3P

2. Facebook Users

Login to your Facebook account

3. Members

Register for an account or login.

Subscribe to Comments

  1. December 08, 09 at 22:46 pm PDT | McDonald’s Gets Green…In Its Logo :: Elites TV writes:

    [...] is exchanging its traditional red color for a [...] Source: http://www.TriplePundit.com:McDonald’s Gets Green…In Its Logo AKPC_IDS += [...]

  2. December 14, 09 at 0:17 am PDT | McDonald’s in Europe is Going Green…as in Literally Changing Colors writes:

    [...] Source [...]

  3. December 14, 09 at 1:57 am PDT | Green as a luxury? Premium pricing and conspicuous consumption — Sustainable Marketing Blog writes:

    [...] for crying out loud, drop the color green [...]