Oybike Rolls into the Bike-Sharing Biz

As we’ve been reporting, some bike-sharing programs (well, okay, mostly the Velib system in Paris) have been navigating rough stretches of road, due to everything from vandalism to poor logistics to class distinctions. But that didn’t keep the curiously-named startup Oybike from introducing a bike rental system in the UK.

What makes its system unique is the price to hire a bike: zero dollars (pounds, to be precise). A couple of caveats: the free rentals are subsidized by adverts printed on placards that cover part of the frame, and the freeness lasts for 30 minutes—after that fees kick in, starting at £0.50 for the second half hour. Okay, a third caveat: it’s not really free because one must pay a registration fee online before even getting on the bike. These run from £5 for a week to £18 (roughly $30 USD) for a year. Oh, plus cell phone usage (more on that later). But still, it would make sense for frequent, short trips.

Freelance writer Mary Catherine O'Connor finds that a growing number of companies are proving the ways that they can make good financially, socially and environmentally (as the triple bottom line theory suggests).With that in mind, she contributes to Triple Pundit, as well as to Earth2Tech and other pubs focused on sustainability. She also writes The Good Route, an Outside Magazine blog that addresses the intersection of sustainability and the active/outdoor life.To find out more, or to reach her, go to www.mcoconnor.com.