I have to hand it to Audi. Their upcoming “green police” advertisements (destined for the super bowl) are absolutely hilarious. This could be the first big environmental meme of 2010 – the perfect mix of “Reno 911” style comedy and enough subtle cynicism to actually get people to think. If you haven’t seen them yet, just watch. I can’t stop laughing at this one:
The only problem, what does this have to do with Audi?
It’s safe to assume that the first barrage of “Green Police” ads will be followed by more details on various Audi models, specifically the A3 TDI (which won Green Car Journal’s car of the year), and some of the effort Audi is making to become more efficient. The company has also made some laudable efforts lately outside their vehicles themselves. Audi has made some great progress and the cleaner burning diesel the TDI uses is a great advance, but the brand still doesn’t even register on the ACEEE’s top green rankings for 2010.
The question is, are these ads meant to distract from real issues? Or is it just good clean fun on the slow road to greener driving? The trouble for Audi is they take a PR risk by putting the “Green Police” out there when their own green claims are still only about average. Will people laugh at these ads, then question Audi’s motivation and sincerity, or will Audi follow up with new developments and announcements that really back up their claims?
Either way, there’s no reason we can’t have some fun while we wait. Here are the other two ads, one of which is interactive: