There is quite a bit of controversy about Google's recent move and its motivations, but if you remember back to when Google agreed to censor in China, it was met with tremendous criticism, as the first example of an idealistic don't-be-evil company selling out. Now it has backpedaled and is using the weight of everything it has done in China to start a conversation about the basic human right to free speech that needed a push. And now Secretary of State Hillary Clinton is elevating the conversation, thanks to Google.

Too often, Triple Bottom Line business gets confused with philanthropic check writing and solar panel installations (both examples of qualities that exist only in the periphery of a technology company that is comprised by people, offices, and data centers, not manufacturing operations). Yet, the true impact or potential of business exists in the core of its operations, and I believe that Google, in this case, is leveraging its expert team of progressive lawyers to bet on China's right to free speech. For those who want to be on the cutting edge of triple bottom line thinking, watch Google.