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Spot Pet Treats: A Greener Way to Reward Fido

| Friday January 22nd, 2010 | 0 Comments

It is tough being a socially responsible doggie owner.  Between the necessary poo-bags, toys, food and treats, I know my personal footprint went up after I got my pooch.

But Spot Pet Care has come out with a new product, Spot Pet Treats, that makes it a bit easier to be a greener pet owner. According to its web site, the treats are “made from livestock humanely raised on sustainable US ranches.”

I had the opportunity to speak with founder Caroline Shin. She has always wanted to work with animals and after starting other successful businesses, she recently opened  Spot Pet Care, a pet groomer/store in Mill Valley, California. I’ve taken my dog there to be groomed, but never realized the store has installed state-of-the art equipment to minimize water used during baths.

Caroline is also manufacturing a new line of treats–Spot Pet Treats. They are 100% organic, grain-free, dehydrated treats that come only from family-owned sustainable farms in Texas and the Bay Area. I was curious what makes a ranch sustainable. Like many small business owners struggling to green their supply chain, there is no simple rating system for certifying a ranch sustainable.  Caroline does her own site visits and will only work with ranchers committed to both sustainable farm practices and to treating their animals humanely. The ranchers she works with rotate the animals and raise smaller numbers of animals, resulting in more humane conditions.

As for packaging, she had designed recycled cardboard canisters to hold the treats and also sells in bulk.  For the die-hard plastic bag lovers, she does offer a plastic resealable bag because some customers want this.

Started only 7 months ago, the treats are in about 70 stores throughout the US.

Caroline says she focuses on “little things that add up in a  big way.” Her target market is customers who pay attention to where their food comes from and want to pay the same attention to what they feed their pets. The 100%, all-natural, hormone-free treats come in 5 flavors:  beef liver, lamb liver, chicken breast, pork liver and banana peanut butter.

Deborah Fleischer is president of Green Impact, a strategic environmental consulting practice that helps companies engage employees, strengthen their relationships with stakeholders, develop profitable green initiatives and communicate their successes and challenges. You can follow her occasional tweet @GreenImpact or contact her directly at Deborah@greenimpact.com.


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