AussieBum’s New Undies Made From Bananas

Is that a banana in your underwear, or are you just excited by eco-fashion?

The answer is both.

AussieBum has recently announced its release of a new eco-friendly line of men’s underwear made with 27% banana fiber. This is a world-first, according to the company.

So much for Fruit of the Loom’s dancing men dressed like giant apples and grapes, this company actually uses real fruit, while reducing its impact on the planet.

Why only 27% banana fiber? “Naturally, you can’t really add anymore banana fiber than that because it might be a bit squishy,” says company spokesman Lloyd Jones. Ew.

The rest of the light-weight, absorbent material is made of 64% organic cotton and 7% lycra.

Organic cotton + bark weave of the banana plant + hot Australian male models = way too much potential for bad jokes and puns, but still, a winning combination.

If these eco-friendly skivvies don’t immediately apPEAL to you, check out this monkey business (maybe not while you’re at the office). Why am I suddenly hungry for bananas?

Audrey is a freelance copywriter. She has worked with every kind of company, helping them to communicate their message of sustainability. Careful to never greenwash, Audrey believes that transparency in marketing is just as important as branding. And that doing well and doing good are not mutually exclusive. When she's not blogging, marketing sustainability or writing radio commercials for Chinese food, you can find Audrey rock-climbing, riding her bike around San Francisco, or looking for work (she's available for hire, call now!)