Earlier this year, and as reported on Triple Pundit, Brighter Planet released the results of a corporate survey on employee engagement around sustainability initiatives. Thanks in part to the pioneering work of Saatchi & Saatchi S (formerly Act Now Productions) and its founder Adam Werbach, employee engagement is becoming an increasingly popular means to drive corporate sustainability efforts. Companies have found success mobilizing workforces to reduce waste, save energy, and create new sustainable products and services in the meantime. As a tangible side benefit, these kinds of programs tend to engender employee satisfaction and loyalty. The analysis by Brighter Planet, however, suggests that employees are generally dissatisfied with their employers’ sustainability initiatives. In addition, many employers are frustrated by a dearth of metrics that can quantify the results of their internal efforts.
The San Francisco Carbon Collaborative, Climatini, and CarbonFlow are cosponsoring a panel discussion on the subject with Brighter Planet. Topics to be covered include:
- How can companies enhance CSR strategies by fusing employee initiative and forward green thinking?
- How does the strategy of sustainable employee engagement fit within the larger theme of CSR?
- How can we measure CSR/EE impacts upon triple bottom lines?
- What are the pros and cons of implementing top-down vs. bottom-up sustainability programs?
- How should companies incentivize employee-led initiatives?
- Where are the cutting-edge opportunities and best-practice ideas?
Panelists will include the CEO of Brighter Planet, Patti Prairie, representatives from Gap, Saatchi & Saatchi S and Sun Light & Power. David Pascal, President of the San Francisco Carbon Collaborative, will moderate the panel.
The event is in San Francisco, April 14th. Admission is free. Register here!
Scott Cooney is the author of Build a Green Small Business (McGraw-Hill), and is a former employee of Saatchi & Saatchi S, sustainable employee engagement specialists.