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Taking the Three Rs Online at Waste Management

Wes Muir | Wednesday March 24th, 2010 | 2 Comments

Ed Note: Wes Muir is Director of Corporate Communications for Waste Management. We’ve invited Waste Management to periodically contribute to 3p as a guest. Part of the mission of 3p is to bring companies large and small into the greater conversation about sustainability. This post is part of that mission.

Social media continues to provide a means for educating today’s Web-centric society about important issues and actions that need to be taken to improve our world. From Twitter to Facebook to YouTube, popular social networks help the online community share calls-to-action, especially when it comes to encouraging peers to think and act responsibly to preserve the environment.

In particular, social media is helping the online audience to spread the sustainability message. For example, the three R’s of waste management – reduce, reuse and recycle – have long been an idea that is central to the notion of positively impacting the environment. For some, getting into the habit of integrating the three R’s into daily life can seem difficult; however, social media has helped not only to make these efforts fun and interesting, but also to easily provide information on their importance to preserving our way of life.

Many companies have joined this awareness campaign online, taking the lead by inviting consumers into a fast-paced, dynamic conversation about sustainability; in turn, this digital dialogue helps to raise awareness of the actions we can take each day to live more sustainably.

At Waste Management, we’re working to join the conversation by offering online resources and incentives for you to bring the three R’s to your home. Here are a few sites we have created to help consumers reduce, reuse and recycle at home:

  • Recycling Rocks! Together with Live Nation, we’ve created a hub of information to help music fans learn about ways to recycle. The Recycling Rocks! Web site includes artist and peer commentary about recycling, and also offers earth-friendly products for purchase and chances to win Live Nation concert cash and other similar prizes.
  • Greenopolis is a social network devoted to making it easier for you to recycle, save natural resources, track conservation through recycling and reuse, as well as educating and rewarding you for your conservation efforts.  Users can post blog entries about their personal sustainability efforts and track points earned through GreenOps Tracking Stations, which can be found in various locations throughout the U.S. Greenopolis also provides information and news about the three R’s and other resource conservation efforts in an entertaining manner.
  • ThinkGreen.com offers information about Waste Management’s commitment to promoting sustainability through its daily work. On the site you can find blogs, videos, case studies and other tools to educate you about various waste management and sustainability practices, including resource recovery and recycling.

It’s important for each of us to take responsibility for the world around us; education and action are key to putting these efforts into action. We hope that you will take advantage of the many resources, such as those listed above, that are now available thanks to social media.

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Wes Muir is Director of Corporate Communications for Waste Management, responsible for external communications and public affairs across North America including the development and management of strategies and programs in support of the company’s renewable energy, recycling and corporate development business groups, corporate branding/reputation and environmental sustainability initiative and media and social media.


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  • DaveShires

    Can you point to some real world impact from these different campaigns? The information presented is great, and well described, but where does it go from there? In Particular, Greenopolis is really cool, but seems pretty complicated for the average person to really get in there and commit – how has it been working out?

  • DaveShires

    Can you point to some real world impact from these different campaigns? The information presented is great, and well described, but where does it go from there? In Particular, Greenopolis is really cool, but seems pretty complicated for the average person to really get in there and commit – how has it been working out?