« Back to Home Page

Sign up for the 3p daily dispatch:

Once its Time Has Come (and Gone), Toss this Watch in the Compost

Bill DiBenedetto | Wednesday April 21st, 2010 | 8 Comments

For all you watch fanatics–you know who you are, you compulsively watch the watch shows on ShopNBC until all hours and compulsively buy them at the risk of solvency, credit score, marriage and good nutrition–there’s one more to add to the collection: A green watch that’s built with sustainability in mind. This timepiece is almost entirely biodegradable.

Meet Sprout Watches, an eco-friendly watch constructed from at least 86 percent sustainable materials. Each watch is made with naturally biodegradable materials: corn resin case and caseback, bezel, reflector ring, movement holder and buckle closure, certified organic cotton strap, natural bamboo dial, a mineral crystal and a mercury-free battery.

Even better, the packaging is made from at least 80 percent post-consumer materials and is 100 percent recyclable.

The manufacturer is no Mickey Mouse, Johnny-come-lately to the world of watchmaking. E. Gluck Corporation has been making timepieces for more than 50 years.

“Our strength as a company comes from an invaluable knowledge, technical expertise and a real passion for the traditions of watch making,” says senior vice president Jerry Dikowitz in a PR News release. “Looking ahead to a greener future for our company and our planet we asked the simple question, ‘How can we make a greener watch for greener times?’”

Sprout watches are an official sponsor of earthday.net and will celebrate the 40th anniversary of Earth Day by taking part in efforts to promote and support earth friendly, sustainable practices.

If you’re in Washington, D.C. (or not) The E. Gluck Corporation invites you to see what the deal is about April 23 through the 25 at the National Mall; Sprout Watches will also participate at the Grand Central Earth Day fair in New York City on April 23 and 24.

You might recognize some other licensed watch brands from E. Gluck, including AK Anne Klein, Anne Klein New York, Badgley Mischka, JLO by Jennifer Lopez, Lucky Brand, Nine West, along with its proprietary brand, Armitron.

A gimmick? Well, sure. But the Sprout also appeals to the trendy eco-chic fashion set as well as the serious watch collector. It’s also cheap enough to just toss in the compost bin once the battery expires and get another because it would cost more to buy and replace the battery. It’s available through Nordstrom for about $30.00.


▼▼▼      8 Comments     ▼▼▼

Newsletter Signup
  • tkovach

    I've had my Sprout watch for a week now, and I love it so far. I got it online at Kohl's, so it is nice that they have been able to branch out and get the product into other retail stores besides Nordstrom's. It is comfortable, attractive, and so far seems to be fairly durable. I really like the cotton strap. Most metal watches are far to large for me (I would have to remove several links to get it sized), and I seem to have a track record for destroying leather watch straps. But so far the cotton strap has proven to be stronger and more appealing than either metal or leather. This was a great purchase, especially for about $25.

  • Pingback: PitchandShip.com » Blog Archive » Stores Selling Eco-Friendly Watches Made of Biodegradable Materials

  • paulsmithclothing

    The watches are designed very pretty, have a lovely appearance.

    I like them. Paul Smith clothing

  • http://www.eyewear-rayban.com rayban sunglasses

    I'm a little late finding this article, but I loved it.

  • http://nickpalmer.blogspot.com/ Nick Palmer

    Better to encourage long lasting repairable products and discourage products designed to be thrown away, not to mention the consumerist mindset that sees nothing wrong with stuff like this.

  • mcoc

    Nick Palmer: I agree! Watches should be built to last and to fix. Buuuut…I'm always losing watches (why I don't have one now). Plus, I'm cheap. So I must admit that cute $30 is tempting…

  • http://nickpalmer.blogspot.com/ Nick Palmer

    A large number of products are cheap because the manufacturers know that the designed in “quality” (or lack of quality) of their product, the planned obsolescence and the “it's too cheap to bother fixing” factor means that they they can sell you the same product over and over again. Annie Leonard explored this never ending (and accelerating) treadmill in the Story of Stuff.

    Regardless of how recyclable products may be, there is still a large embodied energy in them and associated diminution of resources somewhere.

    A problem is that the existence of cheap short lived or disposable stuff means that the manufacturers of longer lasting stuff tend to get squeezed out economically. Say they made a watch that could last 150 years. It could be owned by several generations of people, all of whom would not need to buy a watch. If population was stable, then if we applied the same principles to everything from cutlery to houses we would get to a situation where there would need to be vastly less economic activity yet, paradoxically, very few people would be materially poor.

    Such is steady state sustainability.

    Nick Palmer

    On the side of the Planet – and the people – because they're worth it

    Blogspot – “Sustainability and stuff according to Nick Palmer”
    http://nickpalmer.blogspot.com

  • hsdf

    Piaget is definitely one of the best Swiss watch makers and they have since, Georges Piaget founded the company till now gained a premier position in not only jewelry making but also in the making of high quality watches.
    swiss watches
    Piaget has in particular gained fame for being the company to develop its famous Calibre 12P that is the slimmest automatic movement watch in the whole world and this feat has earned it a mention in the Guinness Book of gold watch Records.
    Famous people have worn jewelry from Piaget and among them are names such as Andy Warhol and Jackie Kennedy and in the watch making industry Piaget has been able to achieve notable feats. rolex watches
    The example of such excellence of Swiss watch brands such as Piaget can be seen in Piaget’s Tourbillon movement that the company developed over a period of three years. Other examples of Piaget’s excellence include its Retrograde Movement, Tourbillon Skeleton Movement and its Self Winding Movement. replica watches

  • hsdf

    Piaget is definitely one of the best Swiss watch makers and they have since, Georges Piaget founded the company till now gained a premier position in not only jewelry making but also in the making of high quality watches.
    swiss watches
    Piaget has in particular gained fame for being the company to develop its famous Calibre 12P that is the slimmest automatic movement watch in the whole world and this feat has earned it a mention in the Guinness Book of gold watch Records.
    Famous people have worn jewelry from Piaget and among them are names such as Andy Warhol and Jackie Kennedy and in the watch making industry Piaget has been able to achieve notable feats. rolex watches
    The example of such excellence of Swiss watch brands such as Piaget can be seen in Piaget’s Tourbillon movement that the company developed over a period of three years. Other examples of Piaget’s excellence include its Retrograde Movement, Tourbillon Skeleton Movement and its Self Winding Movement. replica watches

  • Pingback: Hollywood Productions Go Green | greengopost.com

  • Pingback: Hollywood Releases Database of Green Vendors | Triple Pundit: People, Planet, Profit