Comments on: Beyond Green: Winning Over Consumers by Putting Primary Benefits First http://www.triplepundit.com/2010/04/green-consumers-lohas/ Business, Better. Since 2005 Fri, 10 Feb 2012 04:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff_Dubinhttp://www.triplepundit.com/2010/04/green-consumers-lohas/comment-page-1/#comment-39884 Jeff_Dubin Fri, 30 Apr 2010 06:10:51 +0000 http://www.triplepundit.com/?p=32337#comment-39884 I agree with Jacquie that green products need to put more emphasis on primary benefits to win the battle of perceptions with "brown" products. For many mainstream consumers, though, green brands are often not even part of consumers' consideration set. Low awareness, poor availability in the stores where mainstream consumers shop, and high prices often prevent green brands from seriously being considered at all by a significant portion of the mainstream. I agree with Jacquie that green products need to put more emphasis on primary benefits to win the battle of perceptions with “brown” products. For many mainstream consumers, though, green brands are often not even part of consumers' consideration set. Low awareness, poor availability in the stores where mainstream consumers shop, and high prices often prevent green brands from seriously being considered at all by a significant portion of the mainstream.

]]> By: Get Personal %$#&*!: The Sequel | Green Marketing Bloghttp://www.triplepundit.com/2010/04/green-consumers-lohas/comment-page-1/#comment-28160 Get Personal %$#&*!: The Sequel | Green Marketing Blog Fri, 30 Apr 2010 03:26:59 +0000 http://www.triplepundit.com/?p=32337#comment-28160 [...] so much reinforcing, that I continue to publish on this topic; my latest on this just came out in Triple Pundit last week and more will be included in my latest book, due out this [...] [...] so much reinforcing, that I continue to publish on this topic; my latest on this just came out in Triple Pundit last week and more will be included in my latest book, due out this [...]

]]> By: Jeff_Dubinhttp://www.triplepundit.com/2010/04/green-consumers-lohas/comment-page-1/#comment-28158 Jeff_Dubin Thu, 29 Apr 2010 23:10:51 +0000 http://www.triplepundit.com/?p=32337#comment-28158 I agree with Jacquie that green products need to put more emphasis on primary benefits to win the battle of perceptions with "brown" products. For many mainstream consumers, though, green brands are often not even part of consumers' consideration set. Low awareness, poor availability in the stores where mainstream consumers shop, and high prices often prevent green brands from seriously being considered at all by a significant portion of the mainstream. I agree with Jacquie that green products need to put more emphasis on primary benefits to win the battle of perceptions with “brown” products. For many mainstream consumers, though, green brands are often not even part of consumers' consideration set. Low awareness, poor availability in the stores where mainstream consumers shop, and high prices often prevent green brands from seriously being considered at all by a significant portion of the mainstream.

]]> By: stefandoeringhttp://www.triplepundit.com/2010/04/green-consumers-lohas/comment-page-1/#comment-27549 stefandoering Sun, 18 Apr 2010 22:20:39 +0000 http://www.triplepundit.com/?p=32337#comment-27549 I think Jaqueline is spot on with her assessment of what "green" means in the marketplace today.<br><br>A key point is "green" products (and services) must stand alone without its key marketing strategy being that it is green. If it cannot stand up to the "brown" competition without being marketed as being green, then it will not ultimately be successful.<br><br>Why? Because the "green" fad will wain in time. When this happens, those "green" products that will continue to be successful will be those that can compete head on with those that are "brown" as Jacqueline mentions.<br><br>When the fad wears out, companies will just be expected to be green as opposed to marketing themselves as such. I think Jaqueline is spot on with her assessment of what “green” means in the marketplace today.

A key point is “green” products (and services) must stand alone without its key marketing strategy being that it is green. If it cannot stand up to the “brown” competition without being marketed as being green, then it will not ultimately be successful.

Why? Because the “green” fad will wain in time. When this happens, those “green” products that will continue to be successful will be those that can compete head on with those that are “brown” as Jacqueline mentions.

When the fad wears out, companies will just be expected to be green as opposed to marketing themselves as such.

]]> By: Beyond Green: Winning Over Consumers by Putting Primary Benefits First « 3BL Media's Commentary and Newshttp://www.triplepundit.com/2010/04/green-consumers-lohas/comment-page-1/#comment-27536 Beyond Green: Winning Over Consumers by Putting Primary Benefits First « 3BL Media's Commentary and News Fri, 16 Apr 2010 21:49:15 +0000 http://www.triplepundit.com/?p=32337#comment-27536 [...] article, which was first published on the Triple Pundit website, is excerpted from Jacquie’s soon-to-be-published book, due out in 2010. Learn more [...] [...] article, which was first published on the Triple Pundit website, is excerpted from Jacquie’s soon-to-be-published book, due out in 2010. Learn more [...]

]]> By: Katehttp://www.triplepundit.com/2010/04/green-consumers-lohas/comment-page-1/#comment-27445 Kate Tue, 13 Apr 2010 18:19:00 +0000 http://www.triplepundit.com/?p=32337#comment-27445 Going green should be something everyone, and every company does! I've been using a website called Green Home for years. They're a true green retailer- focused on getting you environmental products in the greenest way possible. Check out their website <a href="http://www.greenhome.com" rel="nofollow">www.greenhome.com</a> before Earth Day and you can enter their giveaway contest! They're giving away 100s of products just for telling them how you've gone green in the last year. Not that hard! <br><br>If you're looking for a one-stop shop to get your green products, go to <a href="http://www.greenhome.com" rel="nofollow">www.greenhome.com</a> Going green should be something everyone, and every company does! I've been using a website called Green Home for years. They're a true green retailer- focused on getting you environmental products in the greenest way possible. Check out their website http://www.greenhome.com before Earth Day and you can enter their giveaway contest! They're giving away 100s of products just for telling them how you've gone green in the last year. Not that hard!

If you're looking for a one-stop shop to get your green products, go to http://www.greenhome.com

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