LOOK AT MY PRESS RELEASE! WE ARE GREEN!

PRESS RELEASE: FOR IMMEDIATE RELEASE

Greener Furniture Comes With Greener Stickers

MAHWAH, NEW JERSEY, April 1, 2010 – Today, Anderson Office Supply, the Tri-State area’s leading supplier of name brand office supplies, photocopiers and top brand furniture since 1957 announced a new $3 million partnership with U-Stick Adhesives to offer new, green themed stickers on all products sold by Anderson beginning April 1.

“From April 1 onward each and every name-brand and generic item in our store will include a long-lasting vinyl sticker announcing our commitment to a greener future,” announced Dirk Spalding, VP of community relations. “The sticker will say ‘we’re green’ and is guaranteed to last for the lifetime of the product or we’ll overnight you another one, free of charge.”

The stickers will be added to all product categories using recycled industrial adhesive from U-Stick Corp’s Newark, NJ, overflow inventory facility.

Reported Evan Rouseberg, CEO of U-Stick Adhesives: “This glue we’ve had lying around was going to waste, so partnering with Anderson gives us the opportunity to use it up, get it out the door, and make more. Next year, we’re shooting for poster sized stickers you can put on your car – doesn’t matter if it’s an Prius or a Humvee, once people get the sight of that field of daisies going by you’re gonna look and feel a whole lot greener.”

“Sunflowers, a windmill, solar panels, this sticker has everything,” continued Spalding. “It’s not just about our store being green, it’s also about YOU. Think about it – if people come over and see this new file cabinet in your office, they’re going to say ‘hey, nice file cabinet,’ but when they see this sticker on the side it changes everything – we’re talking increased ROI up the wazoo.”

Because they are larger and heavier, teak and other tropical hardwood furniture will feature two stickers. Please keep stickers out of the reach of children.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.