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Red and White Target Takes Another Step Toward Green

RP Siegel | Friday April 9th, 2010 | 4 Comments

Target, the store with the red and white bulls-eye logo, has taken another step towards green this month, announcing a new recycling initiative that will place permanent community recycling stations in all of its 1,740 stores, kicking off a month-long celebration of Earth Day.

The recycling stations, which will be located at the front of each store, offer guests a convenient way to recycle aluminum, glass and plastic beverage containers, plastic bags, MP3 players, cell phones and ink cartridges.

According to Shawn Gensch, VP of Brand Marketing, “Target is committed to the preservation of the environment and to giving our guests eco-friendly options that will help them live more sustainably.”

The company website offers the message, “If you’re looking for simple and affordable ways to respect the planet, turn to Target which offers a wide array of natural, organic and eco-friendly products in-store and on Target.com. From fashion and beauty to household cleaners and groceries, nearly every department of the store offers ways for guests to make smart, environmentally considerate choices.”

Target also claims to reuse existing buildings or redevelop “brownfields,” (environmentally impaired properties that range from an area where a chemical spill occurred to a full-fledged former Superfund cleanup site).

Other aspects of its April Earth Month celebration include:

•           The launch of an online eco-boutique, featuring downloadable coupons and eco-minded brands with products such as non-toxic cleaners, energy-saving appliances and products made of recycled materials.

•           Sponsorship of a month-long “Drive Home Green” sweepstakes featuring a grand prize of a 2010 Ford Fusion Hybrid.

•           Giveaway with purchase of 1.5 million reusable shopping bags made from 100 percent post-consumer recycled bottles on Sunday, April 18, while supplies last.

•           Distribution of an innovative April 18 newspaper circular that allows guests the option to use a portion of the  circular as an envelope to mail their plastic shopping bags to TerraCycle. In return, guests will receive a $1 coupon towards the purchase of a Target reusable bag priced at $1.49 or more.

•           Offering a 5-cent discount off their total purchase at checkout to customer using reusable bags.

The efforts stand in an interesting contrast to the lack of recycling developments at Starbucks we covered earlier this week.

To learn more about Target’s sustainable practices, look here. The company utilized solar energy at 21 of its stores. Its carbon foot print grew by 1.4% between 2007 and 2008 which was slightly less than revenue growth of 2.5%.


▼▼▼      4 Comments     ▼▼▼

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  • http://progressivetimes.wordpress.com/ T. Caine

    This strikes me as not only encouraging news, but pretty smart for a number of reasons. The recycling industry is one of our great opportunities to significantly shift how we harvest and allocate resources in our country. There may be downsides to having a larger recycling industry and promoting recycled materials, but I'm not sure that I can think of any off the top of my head. Target's efforts point to bolstering part of the future of our economy.

    I have to believe it also costs them next to nothing. Most often, recycling is picked up through municipal contracts anyway. They get the branding and marketing of sustainable efforts while really not having to take away all that much from their bottom line. The more convenient recycling can become (having the option next to every trash can) the more people will end up being on board.

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  • Robert Jenkins

    If recycling efforts are done in conjunction with reducing use altogether, cities would have a very efficient solid waste management programs.

    And for more sustainable resource use, we should always choose products that are designed to be less environmentally harmful. Here is California where I live, my family always makes sure to buy the eco-friendly items. Our beds and furniture are mostly from urbanwood (it's a sustainable wood shop), and our cleaning items are from babyganics, a famous organics name in the US.

    In many stores in the US (i've noticed that the small enterprises are the more cooperative ones), they give some sort of incentives for people who don't ask for a plastic bag when shopping. My wife usually just brings along a canvas bag to put all our groceries in. If a plastic bag is necessary, (like when you need to buy fish), we make use of biodegradable plastic.

  • biggreenhead

    Yeah Target!

  • RP Siegel

    I think it might be even better than not costing them anything.
    A previous post I ran http://www.triplepundit.com/2010/02/new-busines
    showed that you can actually make money recycling electronics.

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