Red and White Target Takes Another Step Toward Green

Target, the store with the red and white bulls-eye logo, has taken another step towards green this month, announcing a new recycling initiative that will place permanent community recycling stations in all of its 1,740 stores, kicking off a month-long celebration of Earth Day.

The recycling stations, which will be located at the front of each store, offer guests a convenient way to recycle aluminum, glass and plastic beverage containers, plastic bags, MP3 players, cell phones and ink cartridges.

According to Shawn Gensch, VP of Brand Marketing, “Target is committed to the preservation of the environment and to giving our guests eco-friendly options that will help them live more sustainably.”

The company website offers the message, “If you’re looking for simple and affordable ways to respect the planet, turn to Target which offers a wide array of natural, organic and eco-friendly products in-store and on From fashion and beauty to household cleaners and groceries, nearly every department of the store offers ways for guests to make smart, environmentally considerate choices.”

Target also claims to reuse existing buildings or redevelop “brownfields,” (environmentally impaired properties that range from an area where a chemical spill occurred to a full-fledged former Superfund cleanup site).

Other aspects of its April Earth Month celebration include:

•           The launch of an online eco-boutique, featuring downloadable coupons and eco-minded brands with products such as non-toxic cleaners, energy-saving appliances and products made of recycled materials.

•           Sponsorship of a month-long “Drive Home Green” sweepstakes featuring a grand prize of a 2010 Ford Fusion Hybrid.

•           Giveaway with purchase of 1.5 million reusable shopping bags made from 100 percent post-consumer recycled bottles on Sunday, April 18, while supplies last.

•           Distribution of an innovative April 18 newspaper circular that allows guests the option to use a portion of the  circular as an envelope to mail their plastic shopping bags to TerraCycle. In return, guests will receive a $1 coupon towards the purchase of a Target reusable bag priced at $1.49 or more.

•           Offering a 5-cent discount off their total purchase at checkout to customer using reusable bags.

The efforts stand in an interesting contrast to the lack of recycling developments at Starbucks we covered earlier this week.

To learn more about Target’s sustainable practices, look here. The company utilized solar energy at 21 of its stores. Its carbon foot print grew by 1.4% between 2007 and 2008 which was slightly less than revenue growth of 2.5%.

RP Siegel

RP Siegel, author and inventor, shines a powerful light on numerous environmental and technological topics. His work has appeared in Triple Pundit, GreenBiz, Justmeans, CSRWire, Sustainable Brands, PolicyInnovations, Social Earth, 3BL Media, ThomasNet, Huffington Post, Strategy+Business, Mechanical Engineering, and among others . He is the co-author, with Roger Saillant, of Vapor Trails, an adventure novel that shows climate change from a human perspective. RP is a professional engineer - a prolific inventor with 52 patents and President of Rain Mountain LLC a an independent product development group. RP recently returned from Abu Dhabi where he traveled as the winner of the 2015 Sustainability Week blogging competition.Contact: