You live in a city. You don’t need a car. A scooter seems like a good idea, but they produce nasty emissions. Electric scooter? Not going to cut it, because you’d have to plug it into an outlet and don’t have a garage.
This is the scenario many urban dwellers with a sustainable mindset face. Fortunately, London’s Econogo has a different option, called the Yogo, that solves this dilemma.
Simple. It uses a compact, removable battery that can be charged wherever you are–work, home, on the road. While other scooters can take several hours to charge, this takes just one hour. No need to arrange your life (and extension cord) around your scooter.
This is a key, in so many ways. Alternative modes of transportation work best when they don’t force people to rearrange their lives to make better choices. And with Yogo, you even get to carry around a conversation starter, in the shape of a battery.
Econogo is a good example for other green companies to follow. Rather than focusing on the ecological benefits, Econogo focuses on what’s closer to consumer’s interests: Low noise, low fuel cost (just 50p to charge), and a way to avoid London’s Congestion Charge and road tax (Yogo drivers are exempt). Plus, Yogo drivers can park for free.
With a range of aesthetic and functional options, Econogo is clearly on to something here that could take electric transport beyond a niche choice of the ecologically-inclined, to a broadly-embraced mode of transportation with benefits far beyond the customer themselves.
Readers: Where else are you seeing a solidly executed intersection of sustainability and the mainstream?
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media.