Being a Northern California Native who now lives in Los Angeles, I have to say I almost feel like a dual citizen. Both parts of the state are starkly different and offer so much. Food and weather? SoCal 2, NorCal 0. Transportation? I miss real transit, CalTrain, and the bicycle culture in the Bay Area. I guess that makes it NorCal 20, SoCal 2 . . . and if you live in Northern California, you have a great opportunity to capitalize on the annual Bike To Work Day, May 13th.
Tomorrow is the San Francisco Bay Area’s 16th annual Bike to Work Day. Nine Northern California counties participate in the celebration, which is the peak day of May, which you should have figured out by now is National Bike to Work Month.
One local company that has seized upon Bike to Work Day as a great opportunity for cause marketing is Mike’s Bikes, a Bay Area institution that has eight locations from Los Gatos to Sacramento. Tomorrow, if you bring in your bicycle to any location and tell the staff about your commute, you will score a free inner tube. At a higher level of course, there are countless benefits of bicycling if it’s doable for your commute: cardiovascular exercise, stress relief, and of course, you are sparing the air. By biking, say, 10 miles round trip instead of sitting in your mid-sized car, you not only burn over 450 calories, but you saved the earth about 10 pounds in toxic emissions.
Mike’s Bikes also makes the cause easier for those of us who two-wheel it work: on Wednesday evenings Mike’s offers free maintenance classes at all of its locations.
So remember, grab a water bottle, your helmet, and bike to work tomorrow (just like you do most days already, right?) And if you absolutely must drive, please be kind to bikers and share the road!