Nicole DesNoyer, a producer in Ford’s internal communications group, took an idea and ran with it. With a background in ad agencies, DesNoyer joined the company in 2006 with an eye on sustainability.
“We produce a lot of internal documents,” she says. (Documents like Ford magazines, materials for employees, etc.) “We started a small group with Ford’s sustainability department, me, Ford purchasing and Xpedex (a paper distributor and a division of International Paper) to talk about how to forward the use of sustainable materials in our paper [sourcing].”
The result of this initial meeting is a sea change in how Ford sources paper for its multitude of printing needs. By working with Xpedex to negotiate new sourcing deals with its vendors, the automaker is now using paper from recycled content and certified by the Forest Stewardship Council (FSC) and containing at least 10 percent post-consumer recycled content for its high-volume, consumer and employee printing projects. These include its latest annual report and proxy statement, its owner, employee and retiree magazines, its dealership car catalogs, consumer direct mail and in-dash vehicle owner’s guides.
This move reduced Ford’s consumption of virgin stock by 6,000 tons over the past year (that’s the equivalent of a loaded freight train with two locomotives and 100 cars).
“Ford is really encouraging advocacy among employees,” says DesNoyer. “We want people [at Ford] to get excited about what we’re doing. And this is something that I have the ability to affect because of my job. It has increased my knowledge base [about sustainable paper production] and I’ve become a point of knowledge in the company.”
Plus, she says, “It’s really important to walk the walk. We do things in terms of fuel economy, managing production, but this is especially interesting, because it’s non-production and it’s driven by individuals not by research, or other things a traditional manufacturing company would do.”
The financial bottom line still matters, of course. But (due partly to Ford’s size and high volume requirements and partly to the fact that, unfortunately, the percent of recycled content in the paper is still low) it’s been a cost-neutral move, according to DesNoyer. Perhaps the greatest value here, though, is the notion that Ford’s decision to change its paper sourcing practices may influence other organizations to follow suit. DesNoyer says she’s already gotten a call from the United Auto Workers Union with some questions about using FSC paper—it is looking at making the switch too, and wanted to learn from Ford’s experience.