Nokia is the clear winner in Greenpeace’s 2010 Guide to Greener Electronics. Its score even increased to 7.5, up from last year. One of the reasons Nokia holds the top spot is for phasing out brominated flame retardants (BFRs), chlorinated flame retardants, and antimony trioxide in all new models of phones. Nokia’s CEO also issued a statement in support of a 30 percent reduction in greenhouse gas (GHG) emissions in industrialized countries by 2020.
All of Nokia’s new cell phone models and accessories launched in 2010 are on track to be PVC-free. Nokia received one of the highest scorer on energy because since 2007 25 percent of all its energy needs have come from renewable sources, and the company has a target to increase to 50 percent by 2010.
Nokia also received high scores in the following categories:
- Product energy efficiency: All but one of its cell phone chargers go beyond the Energy Star requirements by between 30 and 90 percent.
- Recycling: Its “comprehensive voluntary take-back program” is where it scored the most points. The program is in 85 countries with almost 5,000 collection points for “end-of-life” cell phones. It also scores high for providing information to customers on what to do with discarded products.
- GHG emissions reductions: Nokia says they are committed to reducing carbon dioxide emissions by a minimum 18 percent in 2010 from 2006 levels.
And now for the losers…
Not everyone is a winner in Greenpeace’s Guide. Toshiba dropped from third to 14th place. One of the main reasons for the dramatic fall is Toshiba’s failure to keep its commitment to rid all of its products from PVC and BFRs by April 1, 2010. Toshiba did not provide a new timeline. LG had to backtrack on a similar commitment to phase out PVC and BFRs by the end of this year, but committed to remove the substances out from cell phones by the end of this year.
Toshiba also received low scores for not having a third party verification certificate for its calculations of GHG emissions. The only verification Toshiba provided is for CSR reporting.
Nintendo is the big loser, in last place. The company scored zero on all e-waste criteria and for its commitment to reduce GHG emissions since its emissions increased for the two years. Nintendo had committed to reducing emissions two percent over each previous year. Its emissions increased 1.5 percent in 2005 compared to 2006, and increased six percent in 2006.