Video Interview: Travelocity’s Alison Presley On Green Hotel Certification

One company that is succeeding in building credible a green brand is Travelocity. Its Travel For Good program features a path for accrediting a hotel as green and then identifying this green hotel to Travelocity’s site visitors.

My interview with Alison Presley, Manager of Travelocity’s Travel For Good program consists of two parts. Part One is focused on Travelocity’s path for defining a green hotel. It is an outstanding summary of best practices for building sustainability standards that are credible and transparent.

The second part of her interview profiles the future of green marketing wherein a customer is enabled to choose green with easy-to-understand and easy-to-use information on a product’s price and sustainability commitment.  Green customers of the future will be able to comparison shop on price, then on greenness, with an easy to understand certification logo-brand identification supported with a transparency path direct to certification documentation. All of this information is on Travelocity’s website of hotel listings today…

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce.

First Green Business Coach for Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.

3 responses

  1. Thanks for the opportunity Bill. And we applaud Triple Pundit for all great work they're doing to spread the word about sustainable business.

  2. Great interview. Even if “Green” is loosely defined, I think they're getting this in front of an audience that will appreaciate it and learn a lot. What I'd *looove* to know, however, is just how popular the “Green” options are compared to the rest – ie, how many people are choosing green over the rest given price parity.

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