I conclude my interviews harvested at SB10 with a focus upon marketing innovation and the use of social media for connecting with the customer.
Myoocreate is building a cutting edge path to capture the power of “we.” As more than one speaker at SB10 noted, the probability is very small that corporate America’s management teams will be the creative power producing green product innovation. Crowd-sourcing capitalizes on the statistical likelihood that it will be unknown green equivalents of Bill Gates or Steve Jobs that will design and build the technology breakthroughs needed to realize a sustainable world and economy. Crowd-sourcing uses the “cloud” for distributing targeted product innovation requests that solve a sustainability issue. MycooCreate’s Levi campaign is a fascinating story profiling the marketing potential of social media to engage green consumers and produce solutions.
Note: Nick Aster and the editors of Triple Pundit deserve credit and recognition for the intellectual/creative freedom and technical support they have provided me in producing this recent video-based series profiling thought-leaders attending SB10. Much thanks and appreciation, Bill Roth