Video Interview: Charles O’Malley of MyooCreate on Crowd-sourcing To Find Green Solutions

I conclude my interviews harvested at SB10 with a focus upon marketing innovation and the use of social media for connecting with the customer.

My interview with Charles O’Malley, founder of MyooCreate, profiles Levi’s cutting edge crowd-sourcing campaign.

Myoocreate is building a cutting edge path to capture the power of “we.” As more than one speaker at SB10 noted, the probability is very small that corporate America’s management teams will be the creative power producing green product innovation. Crowd-sourcing capitalizes on the statistical likelihood that it will be unknown green equivalents of Bill Gates or Steve Jobs that will design and build the technology breakthroughs needed to realize a sustainable world and economy. Crowd-sourcing uses the “cloud” for distributing targeted product innovation requests that solve a sustainability issue. MycooCreate’s Levi campaign is a fascinating story profiling the marketing potential of social media to engage green consumers and produce solutions.

Note: Nick Aster and the editors of Triple Pundit deserve credit and recognition for the intellectual/creative freedom and technical support they have provided me in producing this recent video-based series profiling thought-leaders attending SB10. Much thanks and appreciation, Bill Roth

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce.

First Green Business Coach for Entrepreneur.com. Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.

2 responses

  1. Thanks for the interview Bill. Very cool that Levi's took a chance on MyooCreate so early. A friend of mine (also an occasional writer for TriplePundit), Amie Vaccaro, is working with them, and she was telling me about them the other day. I had actually already heard about Care to Air though, which means they're clearly doing a good job on the PR front.

    I've also been seeing a lot of crowd-sourcing going on in sustainability these days (e.g., the Beta Cup competition) and Myoo seems like it could be a good umbrella program to start uniting some of the various initiatives.

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