Invista was a success story I found at the SB10 conference.
In this video interview with Derek Young of Invista, Young outlines how his firm has successfully designed a product to achieve both a lower emissions footprint and price competitiveness. He profiles his firm’s use of Life Cycle Analysis to create carpet fiber. Invista’s new carpet fiber has a 30% lower carbon footprint than traditional carpet and is price competitive with traditional, petroleum based carpet fibers.
Cost less, means more defines the consumer’s quest for a sustainable world which addresses both their pocket book and wellness concerns. It is exciting to see a growing number of companies like Invista introduce products that are price competitive and green.