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Video Interview: Derek Young of Invista

Bill Roth | Tuesday June 29th, 2010 | 0 Comments

Invista was a success story I found at the SB10 conference.

In this video interview with Derek Young of Invista, Young outlines how his firm has successfully designed a product to achieve both a lower emissions footprint and price competitiveness. He profiles his firm’s use of Life Cycle Analysis to create carpet fiber. Invista’s new carpet fiber has a 30% lower carbon footprint than traditional carpet and is  price competitive with traditional, petroleum based carpet fibers.

Cost less, means more defines the consumer’s quest for a sustainable world which addresses both their pocket book and wellness concerns. It is exciting to see a growing number of companies like Invista introduce products that are price competitive and green.

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce.


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