Video Interview: Derek Young of Invista

Invista was a success story I found at the SB10 conference.

In this video interview with Derek Young of Invista, Young outlines how his firm has successfully designed a product to achieve both a lower emissions footprint and price competitiveness. He profiles his firm’s use of Life Cycle Analysis to create carpet fiber. Invista’s new carpet fiber has a 30% lower carbon footprint than traditional carpet and is  price competitive with traditional, petroleum based carpet fibers.

Cost less, means more defines the consumer’s quest for a sustainable world which addresses both their pocket book and wellness concerns. It is exciting to see a growing number of companies like Invista introduce products that are price competitive and green.

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce.

First Green Business Coach for Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.