Video Interview: Mike Kerwin on Gaining Green Technology Acceptanceby Bill Roth on Monday, Jun 28th, 2010 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Many businesses are finding out the hard way that going green faces significant barriers to implementation from government agencies and utilities slow to accept technology change. In this video interview with Mike Kerwin, a green builder, Kerwin speaks to his experience attempting to be one of the first home builders to incorporate rainwater recapture systems and living roofs into a home’s remodeling: What makes Kerwin’s interview encouraging are his examples of success like the Gap’s 10 year success having a living roof atop their building.Mike Kerwin is a tremendous resource on both green building experiences and how to build a brand presence in the growing and maturing market for green technology solutions.Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce. Founder of Earth 2017. Author of The Boomer Generation Diet: Lose Weight. Have Fun. Live More that Jen Boynton, Editor in Chief of Triple Pundit , says is "Written in Bill Roth's lovable, relatable tone. A must read for any Boomer who is looking to jumpstart their health and have fun at the same time. I hope my parents read it. " Follow Bill Roth @earth2017 2 responses It blows my mind that bureaucrats can be so evil! Yes, it's actually evil to fail to understand this kind of thing and to not do anything about it. Especially in San Francisco. Bravo to Mike for sticking with it! Thanks Yuri for saying “bravo” to Mike. I wonder readers, do you have other examples of barriers to the adoption of green technologies??? Comments are closed.