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Video Interview: Scot Case of Terrachoice – Connecting Green Customers To Credible Products

Bill Roth | Thursday June 24th, 2010 | 2 Comments

In our SB10 Video Series, I next turn to greenwashing, one of the major issues today in advertising, in my video interview series. Scot Case of terrachoice has been working on topics of sustainability and credible messaging for 17 years. Scot’s video interview focuses upon the core business question of how to build credible labeling and messaging.

In this video Scot outlines the thirst among consumers for messaging that is: Accurate, Meaningful, and Relevant.Scot’s interview is a must-view for those sensitive to how to position your green messaging with customers.



Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce.


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  1. June 11, 2011 at 21:09 pm PDT | A Feldman writes:

    Terrachoice sells the right using the EcoLogo mark for thousands for dollars, as the amount is a function of the total sales of the companies’ product sales. In the end EcoLogo and Terrachoice are killing the small “mom and pop” shops that often cannot afford to pay Terrachoice to “approve” their products, even if “mom and pop” products can be greener than others found on the market. Green eco-labels, like EcoLogo victim of marketing scams, and Terrachoice are leading the pack with their strategic marketing scare campaign (i.e. greenwashing ), to increase their revenues. Green products cost more money, because corporations increase the price of products; because they need to pay Terrachoice thousands of fraud dollars to be “green”. A Feldman

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  2. October 23, 2011 at 18:36 pm PDT | Amanda writes:

    Green product are not always green. For example, all you need to clean your house is baking soda, vinegar, and hydrogen peroxide. Green certified products contain much more that what is needed, therefore they are not really green, and therefore green certification is greenwashing. Even Ecologo products are greenwashing.

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