Issues of sustainability transcend ethic groups. This is an interconnected, global world with 4 billion mobile phone users according to Kirsi Sormunen, VP with Nokia. And increasingly, a major focus of their communications is upon topics tied to their water, energy and food supplies, and the impacts of their production upon the individual, community and environment.
Suzanne Shelton is the founder of the Shelton Group. Suzanne is a leader in conducting focus groups on sustainability topics. At SB10 I interviewed her on the emerging green Hispanic consumer. Suzanne’s video interview outlines her market research on the why and hows of this emerging and significantly powerful market segment force that is now influencing the adoption of sustainability in America. She outlines how the Hispanic market segment is adopting sustainability with unique insights on globalization’s impact upon green consumer awareness.