Spam. Whether it’s the kind we eat or the kind that inundates our in-boxes, spam is something many of us are not particularly fond of.
But one popular restaurant chain is actually embracing spam. Chipotle Mexican Grill has launched an innovative campaign that helps implement healthy school lunch programs for children across the United States, in an effort to get rid of the junk in our in-boxes and the junk food we eat.
The “No Junk” campaign is simple. Just forward your spam emails to firstname.lastname@example.org, and the company will make a monetary donation to The Lunch Box, a nonprofit organization that encourages schools to promote nutritious meals with locally grown food.
According to the company press release, for every 100,000 spam emails received, Chipotle will donate $10,000 to The Lunch Box. The campaign will provide access to “100 school-tested, junk-free” recipes created by renowned chef Ann Cooper to about 32 million children in 100,000 schools in the US. The No Junk campaign began in June and will run through August or until the goal of 500,000 junk emails is met. And in case you’re wondering, when you forward your spam to Chipotle, “no e-mail addresses will be automatically captured” and the actual content of the junk email will not be read.
The Colorado-based chain, known for its Food with Integrity campaign, is committed to using high-quality ingredients from sustainable sources in its 1,000 restaurants.
The Lunch Box Project
The Lunch Box, a project of the Food Family Farming Foundation (F3), was the brainchild of author and chef Ann Cooper, also known as the “Renegade Lunch Lady.” Along with several of her colleagues, Cooper began a quest to transform traditional school lunches into healthy and nutritious lunches by providing information and essential tools to schools, producers, farms and families despite location or budget. Cooper said, “Our children’s health should be our nation’s number one priority. I am thrilled that Chipotle is helping get better food into schools with their ‘No Junk’ campaign and its collaboration with The Lunch Box.”
With obesity and diabetes on the rise, we could all use a little less junk in our lives, right?
Photo courtesy of More4Kids