Honda Civics in Japan to Be 100% Hybridby Leon Kaye on Tuesday, Jul 20th, 2010 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Year after year, the Honda Civic has been one of the most popular car models in the United States. The model has done relatively well in Japan, too. The company introduced a hybrid Civic in the US, but we all know how well they sold—drive around certain neighborhoods in LA and Northern California and you would think the Toyota Prius was the only car available on the market. The hybrid Civic, sadly for Honda, never had the chance to compete.But in Japan, the hybrid Civic has found a new life. Honda will only manufacture hybrid Civics starting in 2011. The announcement is also part of a shift in Honda’s overall strategy. Honda had planned on building even smaller cars and automobiles using clean diesel technology. But those plans never materialized, so Honda is transitioning away from the traditional internal combustion engines (ICE), and will start manufacturing the Civics with an ICE/regenerative breaking hybrid design.By 2013, Honda says it will have as many as five hybrid models on its domestic and international markets. The firm plans to introduce a plug-in hybrid electric vehicle (PHEV) that same year, which would compete with the Nissan Leaf. But hybrid technology appears to be the path that Honda wants to follow, and by phasing out older technologies while focusing on the ICE-hybrid engine, Honda hopes that an increased manufacturing of car batteries will allow for scale. If all goes Honda’s way, hybrid Civics would soon cost about the same or even less than those that use the older, gas-guzzling engines.Honda believes moving to more of a hybrid fleet will prove to be more profitable in the long run. Improving gas mileage, which hybrid technology allows, could generate a higher return on investment. Hybrids are not as risky of an investment as PHEV technology, which requires a vast and costly change in infrastructure. Some green car enthusiasts may be disappointed: the new factory in Japan that was to build clean-diesel and those smaller, fuel-efficient cars will be switched over to building hybrid engines for the Civic and other models. Many automotive experts have expressed disappointment at Honda’s hybrid technology, which cannot currently compete with the batteries that power Toyota’s Priuses and other models.So follow Honda’s performance in its home country for the next few years. By the end of the decade, Honda’s line of hybrids may become as commonplace in North America as the Prius and other models that will hit the market.Ed note: this piece has been edited since it was first published. Based in Fresno, California, Leon Kaye is a business writer and strategic communications specialist. He has also been featured in The Guardian, Sustainable Brands and CleanTechnica. When he has time, he shares his thoughts on his own site, GreenGoPost.com. Contact him at email@example.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). Follow Leon Kaye @leonkaye 13 responses Pingback: Stock Investing Zone » Blog Archive » Honda to launch plug-in hybrid, electric car in 2012 – Reuters Pingback: The Stock Tutor » Blog Archive » Honda to launch plug-in hybrid, electric car in 2012 – Reuters Pingback: The Investing Tutor » Blog Archive » Honda to sell plug-in hybrid, electric cars in 2012 – Reuters Pingback: The Stock Tutor » Blog Archive » Honda to sell plug-in hybrid, electric cars in 2012 – Reuters “Honda will phase out Civics with the internal combustible engine in favor of a hybrid version, starting in 2011”this sentance is a little misleading. The Hybrid Civic still has a internal combustion engine. it's just combined with an electric drivetrain too. Thanks for catching that, Geoff. We've modified the post to clarify. UGG Classic Tall UGG Classic Short Boots UGG Classic Cardi UGG Classic Mini UGG Ultra Tall UGG Classic Metallic UGG Sundance II UGG Bailey Button UGG Bailey Button Boots UGG Argyle Knit Boots UGG Classic Tall Boots UGG Romantic Flower Boots UGG Nightfall Boots UGG Slippers UGG Ultra Short Boots http://www.uggvipshop.com/ No intention to mislead–I'm not an automobile geek. But thanks for the clarification. These are not PHEV, they are the dual i.c.e. with the battery drive train. Two typos:“But those plans ever materialized,” -> “never”“The firm plans on introduce a plug-in hybrid electric vehicle (PHEV)” -> “introducing” or “to introduce” thanks! Need a job? :D Zoinks! Never try to catch up on the DVR, write an article, and fold laundry at the same time! I think with this article, I multitasked and didn't get all the tasks quite done right! Jen, feel free to dock my pay. 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