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Twicketer: The First Truly Paperless Ticketing Option?

| Friday July 30th, 2010 | 5 Comments

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Update: Twicketer Founder A-Sun Truth commented that this service now works on all web enabled phones.

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Something interesting just happened. Reality met hype. For years now, event tickets have been from box offices and record shops, to online purchases. Eliminating the need to physically go to a ticket outlet is certainly a step forward. But there’s been a new problem:

For many of these services, the customer needs to print up their ticket. No printer? That’s a barrier. Have a printer? You’ve just used a sheet of paper for what would normally be around the size of a business card. And as an event host, verifying the validity of the ticket has meant either using a costly scanner or printing up a list of ticket holders and checking them one by one.

As it seems with everything these days, there is now a solution, courtesy your mobile phone: Twicketer.

This service is the first truly paperless ticketing option I’ve seen. Through a scam proof system developed by parent company Screenticket, each ticket holder is given a unique link that displays their ticket on their phone. All the ticket holder needs to do is tap it at the door. 

Only smartphones can partake in this which 3 years ago would have severely curtailed Twicketer’s usefulness. But with the iPhone and legions of imitators making smartphones nearly ubiquitous, it’s exactly the right move. In a world where people are accustomed to doing practically everything on their phone, it’s perfect timing.

At 99 cents service charge per ticket, far below what the Ticketmasters of the world inflict, with simple, secure verification, Twicket may be a huge player in the ticketing market, both with established event venues and one off/occasional events held by non professionals on a casual basis. The current version of the website is a bit amateurish looking and sounding, but with time, this could become a strong, trusted go to option for many.

Twicketer goes further. It can also be used for mobile couponing and vouchers. Here again, it eliminates the need for an additional piece of equipment (or retooling existing ones at your store) to accept them.

Readers: What’s your take on Twicketer’s model? Are there other mobile ticketing/couponing options that improve on this in any way? Where/do you see limitations to this model? Where else are you seeing truly paperless options working, well?

Via Springwise

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media.


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  • http://www.facebook.com/jen.boynton Jen Boynton

    There is definitely a value add there, but it all depends on the quantity and quality of tickets they have. Doesn't Ticketmaster have a monopoly pretty well sewn up on that market?

    • GreenSmithC

      In certain markets and certain venues, yes Ticketmaster does have things locked down. For the moment. But beyond that, there are tons of venues that have never used them, or events like conferences, expos, etc, along with I'm sure an enormous amount of smaller scale events put on by private parties that haven't been served by the current range of offerings previous to this. The ease of use combined with minimal service charge is in my mind similar to how Apple made smartphone use feel open and useful to people beyond business executives and the tech savvy, and in turn opened up a whole market for app developers meeting those people's needs.

  • http://www.teaamigos.com Tea Reviews

    Never seen this but it looks like the right idea! People aren't going to lose their phone at all.

  • http://twitter.com/twktr Twicketer

    Thanks for the article Paul!

    Our mobile tickets and coupons work on any web enabled mobile device…not just smartphones. We're currently redesigning our site for relaunch, and announcing a number of exciting partnership in the very near future.

    Thanks again,
    A-Sun Truth
    Founder | Twicketer

    • GreenSmithC

      Oh great, good to know A-Sun. That makes your service even better! Looking forward to the site redesign, and who knows, I myself might soon be using your service for an event.

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