Bag Monsters Take Over San Francisco to Support Plastic Bag Ban

Bag Monsters invade San Francisco to support CA AB 1998, the California Single-Use Bag Reduction Act

This weekend, ChicoBag kicked off its nationwide Bag Monster tour in San Francisco. The goal: bring an to end to single use plastic waste. A Bag Monster, an invention as crafty as ChicoBag’s patented product itself, is a costume made of 500 plastic bags, the number an average American uses yearly.

With many companies and marketing stunts, the true intentions behind the campaign are often clearly ingenuine and the stunt easily ignored. But having met Andy Keller, who started ChicoBag after getting stunned by the sight of a landfill, I can say that activism runs in his veins and those of everyone in his small, progressive Chico company.  ChicoBag is ready to bring “away” – that forgettable place where our stuff goes after we toss it – to us, as a reminder that “away” doesn’t exist. And when you talk to Keller, you realize that he’s serious about getting policymakers to realize that economic prosperity doesn’t have to be wasteful. In fact, our needless waste costs taxpayers–$25MM, in the case of California’s bag problem–to clean up.

You can follow the Bag Monster tour on their siteFacebook page, and on Twitter, as they tour Boise, Salt Lake City, Telluride, Denver, Albuquerque, Roswell, and Dallas over the next couple weeks.

Ryan Mickle is one of the partners and pundits behind 3p. He is a consultant, speaker, and passionate advocate for transparency, values-driven business, and empowering "consumers" to become evangelists in our new, decentralized media landscape. Ryan holds a BA in Economics from Berkeley, and he loves traveling, running marathons (love may be too strong a word), yoga, and contributing to the gross national happiness (GNH) in business and otherwise.