This weekend, ChicoBag kicked off its nationwide Bag Monster tour in San Francisco. The goal: bring an to end to single use plastic waste. A Bag Monster, an invention as crafty as ChicoBag’s patented product itself, is a costume made of 500 plastic bags, the number an average American uses yearly.
With many companies and marketing stunts, the true intentions behind the campaign are often clearly ingenuine and the stunt easily ignored. But having met Andy Keller, who started ChicoBag after getting stunned by the sight of a landfill, I can say that activism runs in his veins and those of everyone in his small, progressive Chico company. ChicoBag is ready to bring “away” – that forgettable place where our stuff goes after we toss it – to us, as a reminder that “away” doesn’t exist. And when you talk to Keller, you realize that he’s serious about getting policymakers to realize that economic prosperity doesn’t have to be wasteful. In fact, our needless waste costs taxpayers–$25MM, in the case of California’s bag problem–to clean up.