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Interview: Brian Polowniak of Alte on Electric Hybrid Trucks

Bill Roth | Thursday August 19th, 2010 | 0 Comments

The business part of sustainability’s mantra to reduce, reuse and recycle is financial payback. Market research has established that making money rather than saving the planet is what motivates business adoption of sustainability. While the Chevy Volt and the Nissan Leaf were the stars of the recently held Plug-In 2010, it was a technology that I found off to one side that may have the most immediate impact. This technology converts an existing delivery truck into an electric hybrid that can achieve 30+ miles per gallon! It offers a less than 24-month financial payback that will win the hearts of America’s CFOs.

This video interview of Brian Polowniak of Alte profiles both their technology and their path to market offering conversions in 800+ national locations with just a 12-hour turnaround time:

Tomorrow’s article discusses the fact that that gasoline will still be a major fuel component in the near future. At the Always On Summit at Stanford conference I found a company that has a technology capable of covering biomass like corn stalks or wood chips directly into gasoline!


Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues.


Categorized: Eco Products|

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