Interview: Trisha Jung, Chief Marketing Manager for Nissan

A technology revolution is about to reshape the cars we drive and the fuels we use. This revolution will eliminate the $800 billion we annually ship to overseas oil producers, keeping this money in our economy and using it to create American jobs. This technology revolution will enable consumers to pay $1.40 to drive 50 miles compared to the $6+ you pay at the pump to drive 50 miles today (if you get 20 miles per gallon from your gasoline fueled car).

This technology promises fun performance including neck-snapping acceleration and smart dashboards that will glow with information from computer screens providing real time connection to the Internet “cloud.”

This car will satisfy the desire of 53% of Americans (as surveyed by AAA) for a zero emission vehicle. You guessed it. It’s the electric car.

I spent two intense weeks talking to pioneering engineers and technologists showcasing their work at Plug-In 2010, the Always On Summit held at Stanford University and the Cleantech Open hosted in the heart of Silicon Valley.

I begin this article series interviewing Trisha Jung, Chief Marketing Manager for the  Nissan Leaf talking about their all-electric “Leaf.” I start here because market research says consumers will buy green if they see a value proposition that they define as “Cost Less, Mean More.” Nissan is attempting to make this consumer connection offering Californian’s the opportunity to drive all electric with a lease payment of less than $200 per month!

Of course, you don’t have to lease a Leaf to drive this first generation of electric cars. Enterprise Rent A Car just announced they will begin renting the Leaf in January in many cities.

The market research suggests the Millennial Generation will absolutely embrace the Leaf as part of their cosmopolitan living/work lifestyles. Their EcoDads and their Concerned Caregivers moms will want the Chevy Volt that I profile in tomorrow’s article.


Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues

First Green Business Coach for Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.