10 Myths About Green Consumers–Debunked!

I was fortunate enough to cover the LOHAS forum in Boulder for Triple Pundit this summer, and even more fortunate enough to see some of the keynote talks that covered the most recent information about green consumerism.

This Wednesday, September 22nd at 1 PM EST, Gwynne Rogers of the Natural Marketing Institute will repeat her talk from LOHAS through a webinar.  Rather than flying to Boulder and paying $900 for registration to the LOHAS conference, you can watch the presentation live and ask questions directly to Rogers.  Registration is limited and the cost is only $10, so if you’re interested, don’t miss this opportunity.

Rogers will dispel 10 commonly held misperceptions on the LOHAS market, ultimately allowing you to better understand a target demographic with tremendous purchasing power: their product usage patterns, purchasing behavior, and consumer attitudes. The Natural Marketing Institute relies on 20 years experience understanding the health, wellness, and sustainable marketplace to provide marketing expertise to companies looking to cater to the LOHAS demographic.

Register here.

Scott Cooney, Principal of GreenBusinessOwner.com and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched GreenBusinessOwner.com, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.