Picnics. They sound good on paper, but how often do they really happen? For most, they’re a quaint notion that doesn’t go much beyond talk. Boxsal has got an idea that just may have legs: Make picnics funky. Or all business. Or romantic with a creative twist. And do it sustainably.
Rather then yet another iteration of the picnic basket, they expand the idea of where and how an outdoor meal can happen, with recycled cardboard based boxes shaped roughly like a briefcase. One, the Office Escape, is in fact designed to look like just that. For those in urban environments or just looking for a fun alternative picnic carrier, the boom box looking Urban Picnic is cheeky fun. Boxsal does offer a date oriented version called Today’s Date, that has a paint by numbers design waiting for you to fill in.
The copy throughout the site is just the right amount of funny to keep you engaged, while informing you of the value of their offerings. Each kit includes everything that four people would need to eat, from tray to napkin, even a trash bag, all compostable. And apparently reusable, several times.
Like any good modern company, Boxsal knows it’s about offering value and resources beyond the product itself. Its blog features several ideas for what could go in the box, to what could happen outside it. It encourages rooftop picnics atop car hoods, taking much deserved and enjoyable time away from the office, and remixing the picnic date, all while doing it sustainably.
As its site says, “We’ve made the picnic socially acceptable again. And much more fashionable.”
Readers: What’s your take on Boxsal as a business? Are you seeing other staid activities creatively/sustainably reinvigorated? Would you buy a box for yourself?
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing.