Bugs Bunny would love this idea. Two high schools recently installed vending machines that dispense nothing but baby carrots. Located in Cincinnati and Syracuse, the schools are taking part in a two-month testing project designed to change the way children look at vegetables and junk food. The machines were installed earlier this month.
The veggies are packaged in 3 ounce bags that rival your traditional junk food product and sell for fifty cents apiece. While many school vending machines are on only during a portion of the day, the carrots are available for purchase all day long. According to Cincinnati’s Mason High School Assistant Principal George Coates, the students started buying the carrots right away. Coates said three groups at the school are creating ad campaigns and competing against each other to see who can sell the most product. Proceeds of the carrot sales will go to the schools.
The national campaign, spearheaded by the California-based Bolthouse Farms, also known as “A Bunch of Carrot Farmers” is to get more people to eat more carrots. The baby carrots campaign website features the “world’s first carrot crunch powered” video game, Xtreme Xrunch Kart, available as a free download at iTunes and a variety of creative videos as well. The organization will also pay for the utilities to operate the machines.
Image courtesy of PR Newswire