SLDI & The Lost Symbol

Terry Mock, SLDI Co-founder

By Terry Mock
Follow Terry on Twitter: @SustainLandDev

October 2009

Just two weeks after launch, Dan Brown’s new book, “The Lost Symbol,” is the fastest selling adult novel of all time in both hardback and eBook versions, eclipsing the initial global success of Brown’s earlier book, The Da Vinci Code, which ultimately sold over 80 million copies. This sequel (and the movie, which is already scheduled for release in 2012) is guaranteed to cause a tremendous and lasting groundswell of public interest in the book’s subject matter – which intertwines the history of Washington D.C., the secrets and symbols of Freemasonry, and the hidden meaning of George Washington’s life – each of which have deeply rooted connections to land development.

Even as the book’s clever and fast-paced plot concludes, what may not be apparent to many readers is the connection between the SLDI mission and the meaning of “The Lost Symbol” – The Apotheosis of George Washington – painting on the ceiling of the Capitol Rotunda.

According to Brown’s story,

This ceiling’s spectacular collection of images was indeed a message… The founding fathers had envisioned America as a blank canvas, a fertile field on which the seeds of the mysteries could be sown. Today, Washington – a soaring icon – the father of our country, ascending to heaven – is hung silently above our lawmakers, leaders, and presidents…a bold reminder, a map to the future, a promise of a time when all people, like George Washington, would evolve to complete spiritual maturity.

“The Lost Symbol” connects the meaning of George Washington’s life to the achievement of our human potential as creators on earth. Now this is something to which we in land development can relate and aspire! Interestingly, SLDI made that very same connection almost four years ago. As first written in the December 2005 Land Development Today magazine article by SLDI entitled, “Breaking New Ground”:

When you look at the history of our industry in America, one is hard pressed not to conclude that George Washington, the Father of our Country, also grew to become what can only be described today as the Father of our own land development industry, as well as a visionary prophet of sustainability.

Further, the May 2007 SLDT magazine article People, Planet, & Profit, which originally unveiled the need and concept for SLDI, again documented George Washington’s unique leadership qualities, and addressed the multitude of problems facing our profession with this advice – “What Would George Washington Do?… Understanding the life and times of perhaps our country’s greatest hero, George Washington, can help to light our way down a path of true sustainability – one where people, planet, and profit all are considered equally in a decision model.”

Now, once again following the visionary philopsophy of George Washington, SLDI is pleased to be able to disclose the world’s first sustainable land development best practices system – The SLDI Code.™

Your participation and comments are welcome.

The SLDI Code™

The SLDI Best Practices System is symbolized as a geometrical algorithm that balances and integrates the triple-bottom-line needs of people, planet and profit into a holistic, fractal model that becomes increasingly detailed, guiding effective decisions throughout the community planning, financing, design, regulating, construction and maintenance processes while always enabling project context to drive specific decisions.

December 2005 LDT Cover
George Washington Masonic National Memorial
The Apotheosis of George Washington
TODAY Videos and Clues
Official Destination DC Website
Official Dan Brown Website
How to party like Dan Brown

For the latest SLDI tweets, click here.


The 21st century will overturn many of our previously-held assumptions about civilization. The challenges and opportunities land development stakeholders now face – to fulfill the needs of society and achieve a favorable return on investment without harming the environment – have vast implications on the sustainability of our communities around the world.



SLDI - Sustainable Land Development Initiative is a stakeholder social media association now positioned to help transform the industry that creates the very infrastructure of our civilization. SLDI is dedicated to delivering sustainable land development technology and knowledge resources to promote and enable fully integrated sustainable land development worldwide.

How do we develop a sustainable civilization?
By delivering the "holy grail of sustainable decision making" - a universal geometrical algorithm that balances the needs of people, planet and profit - The SLDI Code™
The World’s First Sustainable Development Decision Model is symbolized as a geometrical algorithm that balances and integrates the triple-bottom line needs of people, planet and profit into a holistic, fractal model that becomes increasingly detailed, guiding effective decisions throughout the community planning, financing, design, regulating, construction and maintenance processes while always enabling project context to drive specific decisions.

SLDI
2400 Green Street, Suite 201
Dubuque, IA 52001
563-690-2020
Contact: twernke@sldi.org


SLDI Co-founders:
Terry Mock
Tony Wernke

Read The Fractal Frontier - Sustainable Development Trilogy.
Read Developing a Sustainable Endgame for the Global Economy
See history and evolution of SLDI @ SLDI Foundational Articles